Cross selling

certified ManagementGoeroes expert badge
1 min read

Cross selling means that you also try to sell other products to your existing customers. Banks are an example of companies that do a lot of cross-selling. Someone has been a customer of a bank with a savings account from an early age (which the bank does not seem to make much money from). The bank hopes to later also sell this customer a mortgage or some insurance policies. See also upselling and deepselling.

Gas stations are perhaps the best-known example of cross-selling. You go there to refuel gas, but most profit is perhaps made on the sandwiches and drinks. At gas stations they try to give this an extra boost by forcing the staff to point out the 'two packs of gum for only 1 euro' deal.

Verschil cross selling upselling en deepselling

A management model in which cross-selling is used is the Ansoff matrix.

Article rating: 4.2 (5 reviews)
Share this article

Related articles

Popular articles

Show more
Direct advice from sales experts
Rick De Vlieger
Rick De Vlieger
$ 0.05 pm
Online marketeer
I'm the ONE Who knows about management & online marketing strategy. Call me for free!
Timo Dammers
Timo Dammers
$ 1.13 pm
(2)
connecting
I'm the ONE I' m the one that will help you start your business and gives you tools to do it
Sam Charawani
Sam Charawani
$ 0.92 pm
Sales Expert
I'm the ONE Sale is a talent but everybody can be a good salesman/woman
Izrrael Sandrea
Izrrael Sandrea
$ 2.20 pm
(1)
Digital Marketing
I'm the ONE System Engineer & Digital Marketer 5 years experience making the best in digital
Van Koenig Tatari
Van Koenig Tatari
$ 0.37 pm
(2)
Ecommerce Specialist
I'm the ONE That (Plans) what your business/products exactly need to succeed.