Business Communication Specialists

Business coaching

Business communication specialists are skilled in setting up, executing or streamlining business communication. This can involve internal communication with employees, but also external communication such as communication with suppliers or the press. Whether it's good news or a bad news message, business communication usually has to take into account the company's image, internal protocols, and confidential information. Business communication specialists can support you and your company with any business communication issue. Call via the live video chat and get direct advice.

If you want a business message to get across effectively you can get advice from a communication specialist. With the right wording, you can increase the effectiveness and impact of each message and achieve the desired effect. But sometimes a message has to be brought in phases in order to be comprehensible. In that case, your communication plan requires a strategic approach. Business communication specialists can design and implement this strategy for you and your company.

What do business communication specialists do?

A business communication specialist deals with external and internal business communication. When it comes to internal business communication, it is about so-called top-down or bottom-up communication.

Every message needs the right structure and packaging to be understood in order to have the maximum impact on the recipient. Everyone wants the story to be interpreted in the right way and that is a skill.

How do you bring bad news to employees? Top-down communication example.

There is no single fixed format for bringing bad news to employees, but depending on the situation and content, communication specialists at The ONE can advise you on how you can best bring bad news. For example, in the event of an emerging bankruptcy, you don't want all employees to leave at once or to report sick. In that case, the content of your bad news message also needs a positive future perspective. In addition, in the event of potential bankruptcy, employees will become unsure and have many questions. Good preparation can help you deal with numerous questions and prevent a lot of commotion. Because in some cases you can be held liable in the event of impending bankruptcy, it is important that you know what you can and cannot say. Business communication specialists in collaboration with a lawyer can advise you via the live video call on TheONE.

3 tips for communication to employees in the event of an impending bankruptcy:

  1. Prepare yourself thoroughly for questions from employees. During the bad news conversation, be sure to answer as many questions as possible in advance.
  2. Be clear about what is awaiting the employees. Don't make the situation worse than the facts are and don't be too optimistic.
  3. Explain possible scenarios in which at least one scene has a positive outcome. Employees want to be able to hold on to something.

How do you bring bad news to the management? Bottom-up communication example.

The biggest mistake employees can make in bottom-up communication is passing the buck. The message that the results are disappointing, but that it's not your fault is always poor. Present the facts, explain with facts how the situation originated and always tell what solution you have in mind. By providing a solution, you take responsibility and leave it to the management to decide whether it is necessary to look at the cause and guilty party. Usually, this will not be the case.

3 tips for just news communication to management:

  1. Only present facts about the result and the cause.
  2. Present possible solutions.
  3. Leave it up to management to decide whether to look at the past and any guilty party.

How do you bring bad news to suppliers? External communication

Besides your employees, suppliers are often the lifeline of the company. If a supplier no longer wants to deliver, you can no longer make a revenue. By involving the supplier in the problem you together can come to a solution. Because if you don't buy anything anymore, it costs the supplier turnover. So you both have a problem if there is no solution. Be honest and clear with suppliers and suggest possible solutions that also leave room for the supplier to come up with solutions. Together with a business communications specialist from The ONE, you can prepare the bad news and in this way reduce the risk of panic among suppliers.

How do you bring bad news to the press? External communication

Once a message arrives at the press and starts to be written about it, you no longer have control over how the story will be told. That's why it's necessary to tell exactly what you want everyone to know. It is important not to mention anything that can be understood in a different way than you intended. In collaboration with a press advisor, a business communications specialist can support you and your company to get the message across.

Contact a business communication specialist from The ONE now. Call in via the live video connection and pay per minute for the advice you need.

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