Effective brainstorming does exist

Ben Steenstra
25 Mar 2019 | 5 mins read
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Effective brainstorming - When it comes to creative brainstorming sessions or meetings for strategic decisions, it can happen that the person who shouts the loudest decides what the outcome will be. A decision has been made, but not everyone is on the same page. This can result in demotivation and at least lead to frustrations and a dysfunctional team that do not benefit the end result. But it doesn't have to be this way! Often the cause of disagreement is not a difference of opinion, but a difference in perception.

Effective brainstorming

Walt Disney had a way of brainstorming and decision making that many see as extremely effective. A model has emerged that is called the Disney model. If the Disney model rules of the game are applied, this results in coordinated decision-making within a group with better results than an individual could achieve.

Effective brainstorming: The foundations of the Disney model

The Disney model assumes that a person has three so-called core competencies when it comes to how a situation is approached. Of these, 1 is usually dominant. Sometimes a second competence is also developed, but rarely does anyone have all three. The core competencies are:

The Dreamer Dreamers are the people who always have the wildest ideas and fantasies. They regularly ask themselves the question: What if something does ....

The Realist Realists are the people who want to know facts, know facts and think in facts without having a direct opinion on them. They regularly ask themselves the question: What do I actually know about this ...

The Critic Critics are the people who see the downside of everything and want to prevent problems. They regularly ask themselves the question: What if something isn't ...

The dreamer and the critic both look at the same thing, only with the opposite question. What if it succeeds versus what if it doesn't work.

Effective brainstorming: Who is right if you are both not sure about something?

The dreamer and the critic both live in the perception that they are right. Discussions about who is the right or wrong can continue until dawn. To prevent this, Disney had the following in mind.

Every brainstorm starts with a group of dreamers. Realists and Critics must keep their distance. This is logical in itself because realists do not think of anything new. They only deal with facts. And the critics don't think of anything new either, because he just wonders why something would not work.

Three sessions from three perspectives

After the outcome of session 1 by the dreamers, the idea goes to the realists. In session 2, the realists gather all the facts they can find without any judgment as to what is right or wrong and pass the idea and the facts on to the Critics. In session 3, the critics think of all possible scenarios whatever may go wrong with the proposed idea.

Effective brainstorming: The process is repeated until everyone is satisfied

After the critics are ready, it is up to the dreamers to come up with new input and ideas, so that the concerns of the critics disappear. Not all worries need to be resolved immediately by the dreamer because the realists are also involved again. Some of the concerns of the critics will be undermined by the facts of the realists.

Effective brainstorming: The disadvantage of the Disney model

Repeating the process usually results in a better outcome and you ensure that everyone is on the same page. The disadvantage is that it is a time-consuming process. Proponents of the model claim that working with people who do not support the outcome of a meeting or brainstorm will cost much more time and energy in the short and long term.

A second disadvantage is that there are always people who have not only developed just 1 core competency, but also exaggerate this competence. Too much worry says more about the person than about the subject and the real dangers. Dreaming too enthusiastically also says more about the naivety of the person than about the subject and the opportunities. It can be difficult to recognize people who exaggerate a core competence.

Effective brainstorming: Hire an external coach for the best result

Many mental coaches and business coaches are trained in this and can advise you how to deal with it. TheONE business coaches, trainers, and brainstorm talents can also be hired remotely to guide sessions. Thanks to the Live Video connection, they can watch remotely and give instructions. Because you have paid per minute, you have control over the costs that this entails.

Article rating: 4.5 (16 reviews)
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