Startup tip about innovation

Ben Steenstra
3 Apr 2019 | 3 mins read

Startup tip: How to become an innovative startup - In this article I give the startup tip. Based on a case, I will explain how you can become an innovative startup.

Years ago my good friend and artist Jean Pierre and I decided the following: in turn we would draw something on paper for one minute. Together we would fill a sheet of paper until an artistic co-creation arose. From an early age, I have been a realistic sketch artist and obsessed with details in every drawing. Jean Pierre, on the other hand, started throwing paint onto a canvas at the age of sixteen, and 2 years later attended the renowned Rietveld art academy. The same art academy that rejected me for lack of fantasy.

Startup tip about innovation

When after half an hour the detailed contours of a palm tree with a nice sunset came to life, it was his turn again and he suddenly started to violate my creation with big stripes. He was busy sketching something that with a great imagination could be seen as a motorcycle and he suddenly thought it was necessary to bomb the plumes of smoke from the exhaust across my detailed contours.

I furiously roared some friendly swear words that friends use among each other and asked what the hell he was doing. Jean Pierre laughed and said: "Creation is the art of destruction".

Tip to become an innovative startup.

Startup tip | Creation is the art of destruction.

I hadn't looked at it that way. Sometimes something has to be broken down first to create something new. Perhaps not always as literally as Jean Pierre demonstrated to me, but certainly figuratively. As an artist it is mandatory to keep innovating. A characteristic that matches the qualities of many successful and innovative startups. In order to innovate, Jean Pierre must imaginatively destroy his own and other creations in order to achieve something truly new and innovative. In fact, every day he does the same thing again what Uber also once did. Putting a big line and a few thick scratches through how the taxi industry works and starting again from scratch. Not because you have to, but because you can.

Startup tip | Ignore the black lines

The leadership guru Tom Peters spoke about it 15 years ago in his show "education in a creative society". Current education does not contribute to innovation. I am not talking about the textbooks that were written 20 years ago and are still being taught as if it is the truth of today. It starts earlier. Much earlier. As a child of 6, you can get an inadequate grade at primary school if you do not color neatly within the black lines. But what if you don't like that line? What if we were to teach children that innovation, creativity and progress are the art of ignoring the black lines?

Startup tip | Destroy until you are truly innovative

This is not a plea to disrupt the entire society by no longer caring anymore about all agreements, frameworks and even lines. It is a tip that in order to truly innovate, you must be able to put aside what you believe is reality. Creation is the art of destruction and that is true, because Jean Pierre and I have made dozens of creations together and I have destroyed them all. Until one day I finally scratch the word TheONE on a blank sheet.

Article rating: 9.0 (1 reviews)
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