The difference between givers and takers

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By generalizing strongly you could say that people can be divided into two groups. The givers and the takers. Givers are associated with the people who are overrun by the takers and the takers are associated with the winners and people who set up large successful businesses. But is this image correct or are the facts revealing other truths?

The difference between givers and takers

Characteristics of an extreme taker

You can recognize takers early in their youth. He is the first to run to the tricycle and wants to be the first to play with the toy of his playmate. The first signs of "I first" come to the foreground and without parental adjustment, this behaviour can lead to a real taker attitude.

Takers first think of themselves

Real takers have developed a deep-rooted belief that they are entitled to everything. Some of them may go beyond this and develop narcissistic characteristics that will make them feel superior to everything and everyone. They claim things - and sometimes even people - without thinking about whether they are entitled to them.

For self-centered reasons, in extreme cases they may find it completely legitimate to burglarise, take things with them, and not even think about the injustice and suffering they inflict on someone else. Beyond reason, they think they can take what they think they are entitled to.

You can recognize the people by one or more of the following core values and beliefs.

  • Survival of the fittest. In this world, it's every man for himself
  • If you're strong or smarter you deserve to have more
  • If you don't want to win, you'll lose
  • If you're strong or smarter you deserve to have more

Characteristics of an extreme giver

Typical givers can be mistakenly seen as shy. This is often not the motive that causes their actions. Givers have a deep-rooted awareness that we have to do it together in this world and that we are all equal as human beings. No one deserves more than anyone else and we have to care for other people, nature and ourselves.

Givers think of others first.

Givers tend to have more social motives for their goals and actions. This could turn the behavior into submissive and self-defeating behavior. As if you as an individual do not matter (anymore) on this earth and all other people are more important.

Healthy givers are the people who always are there for others. By offering a listening ear or by putting an arm around you if you are having a hard time for example. They make time to contribute to the community and will try not to harm anyone or anything.

You recognize donors by one or more of the following core values and beliefs.

  • We are all equal as human beings in this world
  • A happy life is a life where you add value
  • Care is a virtue
  • Honesty and justice always prevail

What are the best entrepreneurs? Givers or takers?

In the short term, the taker has an advantage. Without taking into account (feelings of) others he will be tempted to enrich himself and go for his own profit. This tactic can quickly lead to a flourishing business, but gradually also causes many enemies.

Through antisocial behaviour, some people and businesses will start to avoid the taker. This does not necessarily have to be a disadvantage, but in the long run it certainly does not bring any benefits.

The image of a "successful" company of a buyer will be something in the direction of "smart". But the binding and favorable factor of customers, employees and suppliers is low and that never works to the advantage of the entrepreneur. If things get a little worse, the (social) safety net will be small or completely gone.

The start-up of a company that is managed by a giver can sometimes be more difficult due to the obstruction of the takers around him. Slowly he will normally get rid of these people and walk his own path.

The giver has a great likability because of all the friendly deeds and words. He will benefit from the favor factor of his environment and will have to play the business game much less hard than the taker. Favourable terms of delivery, nice deals and loyal employees come naturally in the long run.

The image of a "successful" company of a giver is usually about social, ethical, reliable and stable.

Brands that give and brands that take

As a company grows larger and the original founder loses more power, the typical giver or taker character often becomes less. The mix of these two types of people within the management gives more counterweight to one side or the other. However, the origin in terms of company style can often be traced back.

In the list of the most successful and wealthy companies, almost all of them show takers as founders and that's how they still act. Think for example of:

  • Shell, ExxonMobil, BP, ChevronTexaco and other oil companies
  • Lockheed Martin and other weapon manufacturers
  • Amazon and many other online players
  • Wallmart and other large supermarket chains
  • Apple, Microsoft and IBM

They are companies that were all founded last century and before the great rise of the Internet. It was a time when the positive image of a company was subordinate to its products and services. Because of the monopoly position and the immense wealth that has been built up, it has so far proved difficult for the entrepreneurs who were set up by givers to knock these companies off the throne.

Nevertheless, there is an increase in the number of companies set up by givers. Think, for example, of:

  • Tesla Elon Musk - With his perseverance he succeeds in moving the entire car industry towards electric driving.
  • Ben & Jerry's Leader in sustainability, social commitment and legacy for future generations for many years.
  • Tony's Chocolonely A Dutch initiative that put fair trade on the map by conquering the market with fair trade chocolate bars.

Shift in the needs of consumers and employees

There is a very clear shift in the needs of consumers and employees. When looking for a new job, the core value "positive impact on society" has risen to number 6. Globally, on average, more than 50% of consumers are willing to pay a little more for a product that does not harm nature.

These figures, which can be read in this infographic, indicate that companies with a giver character and image will slowly gain dominance. Consumers and potential employees will demand and reward this behaviour through their loyalty and purchasing behaviour.

Conclusion on givers and takers

It is most likely that takers will still be the first to cross the finishing line in the short term. And typical taker companies will continue to dominate the market for a while. The trends in demand for giver companies are rising and there is no longer any denying it. For long term thinkers it is therefore logical to become or stay a giver yourself and gather as many givers as possible around you if you decide to start a business today.

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