Blue ocean strategy canvas
The Blue Ocean Strategy Canvas is a model with which you can compare products or companies. It is one of the most important models from Blue Ocean Strategy, the famous strategy book from 2005.
With the Strategy Canvas you can make an analysis, but it is also an action framework. If you have worked out the strategy canvas, it is clear at a glance what the similarities and differences between your company or product and the competition are. You can also immediately see what you should improve.
On the horizontal axis, you place the most important parameters for the specific product or company that you want to analyze. On the vertical, you indicate whether this value is high or low at the company you are investigating.
Blue ocean strategy canvas example. Here we compare 2 Smartphones. You can think of these parameters for example during a brainstorm. You can safely choose 8 to 10 parameters. Make sure you only add parameters that really matter, otherwise you get a distorted image. The disadvantage of the Blue Ocean Strategy Canvas is that no value is given to the parameter.
Do not confuse the Blue Ocean Strategy Canvas with the Business model Canvas from Osterwalder.
Blue ocean strategy canvas example