The term Cash Cow is used in marketing and comes from the BCG matrix. Cash Cows are products or services whose market growth is low but the market share is high. There are therefore few chances to achieve even more revenue with the products or services that are designated as Cash Cows. The thing is that with these products or services you will try to optimize the profit. You can do that by cutting costs.
7S model McKinsey29-03-20139 mins read
BCG Matrix25-03-20197 mins read
Balanced Scorecard25-03-20194 mins read
Socio-cultural factors14-01-20142 mins read