Rick De Vlieger
25 Mar 2019 | 1 min read

Conversion (or conversion ratio) is a term used in online marketing. Conversion means the percentage of visitors who proceed to a transaction. The transaction will usually be a purchase from a web store, but it might just as well be taking out an insurance policy or telephone subscription.

Imagine 1,000 visitors come to a web store. In the end, 10 customers proceed to a transaction. Then the conversion is 1 percent. Conversion is a good indicator of how well a webshop is made. Almost all professional web shops do conversion optimization. First, they measure the conversion of the webshop over a representative time and representative number of visitors. You call this the zero measurement. Then adjust one thing on the website and measure the conversion rate after the adjustment on the same number of visitors. If the conversion after the adjustment is higher than before, then the adjustment is apparently effective, and you leave it that way. If the conversion goes down after the adjustment, then you undo the adjustment and try something else again. If you, as a webshop, continuously repeat this process, the conversion will always be higher. Because of this, the webshop will earn more and more per visitor.

Article rating: 4.0 (9 reviews)
Related articles
An affiliate network is a company that advertisers can join to do affiliate marketing.
4 Jan 2014
1 min read
Chris Anderson (1961) was editor-in-chief of Wired magazine from 2001 to 2012, a leading magazine and website about the internet.
23 Dec 2012
2 mins read
Based on my passion for communication, I always had a clear picture of what effect an internet site should have on the user.
25 Mar 2019
6 mins read
The concept of upselling means that you are trying to sell a more expensive product to a customer.
4 Jan 2014
3 mins read
With basic marketing the seller simply sells products without any significant kind of additional after-sales related service.
4 Jan 2014
1 min read
Popular articles
29 Mar 2013
9 mins read
13 Mar 2013
7 mins read
2 Dec 2013
6 mins read
25 Mar 2019
4 mins read
14 Jan 2014
2 mins read
1 Apr 2013
4 mins read
25 Mar 2019
6 mins read
3 Jan 2014
2 mins read
16 Dec 2012
4 mins read
2 Jun 2013
6 mins read

Direct advice from an online expert


certified ManagementGoeroes expert badge
online marketingsearch engine marketingconversion optimizationseomanagemente-commercegoogle adsaffiliatemanagement modelsmanagement frameworkssocial media adscrostrategystrategiemarketing
Rick will be available in 3 days 15 hours 23 mins
online strategiesmediacontent marketingdigital strategyanalyticsapplicationsdigitalwebsite buildingdigital mediadigital contentsports companyturkishdigitalonline managementdigital business
Erhun is available now
seo/seaseomarketingdigital marketing
Karyn is available now
seo/seasocial media managementbigdatadigital strategyanalyticsgoogle tag managergoogle analyticswordpressemail marketingonline management
Carl is available now
certified TheONE expert badge
online marketingaffiliate marketingaffiliateadwordstranslationsp2p platformco-founderdutchtranslationtheonelanguageamsterdamhaarlem
Guido is available now
seowordpresse-commercedigital marketingwoocommercegoogle adsfacebook adsprestashopsite vitrinevisibilité internetapplication webconciergerieairbnbappartementwebsite design
Kamel is available now
online shoponline shop consultantweb consultantwindowsphpmysqljavascriptwindows 10softwaremagentojoomlahostingmobileappshtmlcss
Zafar is available now
online marketingseoonline shopadvertisingmarketinge-commercebrand managementdesign thinkingaccountmanageronlinebrandingaffiliate marketingdigital strategygoogle tag managergoogle analytics
Jose is available now
online marketingseomarketingbusiness developmente-commercecontent marketingaffiliate marketingfacebookgoogle tag managergoogle analyticssocial media marketingdigital marketingfacebook videoshopifygoogle adwords
Izrrael is available now
seomarketingsalesseleadershiporganizationgoal settingleadershipfitnessbaseballhockeylacrossevolleyballweightliftingenglish
Gavin is available now
online marketingsocial mediacopenhagenbarcelonanew york cityrio de janeiromadridbuenos airespaintingwoodworkguitarpianobassguitarrabajo
Sebastian is available now
online marketingseoproject managementincrease salesgoogle adwordsfacebook adsonline advertisinginstagram adsshoppingfoodnaturebalisportwatersportssports
Dave is available now
online marketingonline shope-commercesocial media marketingyoutubeamazonopening businesslogo lizationgoogle marketingfacebook marketingchannel advisormaking maximum online profityoutube channel revenuegoogle pluscommercials
Van is available now
online salesseosocial mediae-commercedigital marketingwebsiteswebanalyticsonline shops development
Andrey is available now
online marketingonline shopmanagementlogoadvicereal estatee-commercedevelopmentfacebookadminchange managementrecommendationsacademic writingslogisticsrealestateadvisor
Hannah is available now
search engine marketingseo specialistsem
Dan is available now
online marketingadvicesocial media managementcontent marketinggrowth strategygrowth hackingsocial media marketingdigital marketingconsultantadvertisementyoutubevideossocial media adsadwordscontent strategy
Mohamed is available
but not online right now
online marketingmarketingbusiness developmentsocialsocial mediafacebookfacebook adsonline advertisinginstagram adsonline shops developmentgrowthgrowth of the personbusiness plan
Mitja is available
but not online right now
seo/seamarketingsocial media managementdigital strategysocial media marketingdigital marketingwebsite buildingwebsiteswebgoogleemail marketing
Kandice is available
but not online right now
seo/seacommunicationpreventstechnical designfunctional designe-commercesocial media managementbrand managementdesign thinkingdigital strategymarketing plancampaign managementviralswebsite building
Olubukola is available
but not online right now
Incoming call
block this user
Instant call from
Hang on...
no answer
They're busy
€ 0,00 PM
Will you accept
the charges for this call?
I'm the ONE
Sorry, I can't answer now, please call me in 5 minutes
Sorry, I can't answer now, please call me in 5 minutes
Callback request
More info on "callback request" Less info on "callback request"