Early adopters

certified ManagementGoeroes expert badge
1 min read

An Early adopter is someone who is one of the first to buy the product when introducing a new product. Early adopters are fans of the brand and are willing to buy it for a premium price.

The term early adopter comes from the product lifecycle model. The early adopters are very important for the successful launch of a product. You need people who are willing to buy a product whose utility or success is often not proven yet. For example, consider a Blu-ray player. The early adopters have to wait and see if all films will actually be released on Blu-ray. Therefore, early adopters often become product evangelists of the brand. They are so enthusiastic that they want the product to succeed and to promote it through word of mouth.

(0 reviews)
Share this article

Related articles

Show more

Popular articles

Show more

Direct advice from marketing professionals

Consultants
Rick De Vlieger
Rick De Vlieger
$ 0.06 PM
I'm the ONE Who knows about management & online marketing strategy. Call me for free!
show profile
Online marketeer
Aalsmeer ,  Netherlands
Languages: English, Dutch
'ManagementGoeroes' badge for Rick De Vlieger
online marketing marketing management e-commerce search engine marketing conversion optimization seo google ads affiliate management models management frameworks social media ads cro coaching strategy
Rick will be available in 6 hours 14 mins
Call anyway
Michael Conner
Michael Conner
$ 0.92 PM
I'm the ONE To come to for anything you need. If its on my list, I'm an expert. Hands down.
show profile
Pro investor
Harris County ,  United States
Languages: English
marketing advertising sales marketing and communication facebook ads website traffic website seo android building pcs virus and malware removal software installation hardware support software support basic computer troubleshooting handyman
Michael is available now
Call me
Tejesh Devadas
Tejesh Devadas
$ 0.19 PM
I'm the ONE Technology is my hobby
show profile
design engineer
Bangalore Urban ,  India
Languages: English, Hindi
marketing troubleshooting technology computer tr mobile p hindi kannada science
Tejesh will be available in 1 hour 44 mins
Call anyway
Ben Steenstra
Ben Steenstra
Free
(34)
I'm the ONE co-founder of TheONE
show profile
Co-founder of TheONE
Amstelveen ,  Netherlands
Languages: German, English, French, Hungarian, Dutch
'TheONE' badge for Ben Steenstra
marketing online marketing advertising communication pr business development concepts content marketing seo platform technology people2people c2c open platform social commerce community marketing
Ben will be available in 5 hours 13 mins
Call anyway
Victor Demmendal
Victor Demmendal
Free
(5)
I'm the ONE I'm the ONE who likes to share my knowledge. Let's hook up so I can help you.
show profile
Co-founder of TheONE
Zuidplas ,  Netherlands
Languages: German, English, Dutch
'TheONE' badge for Victor Demmendal
marketing communication events branding incentives project management instore marketing branding personal coaching platform technology c2c social commerce p2p platform personalbranding peopel2people
Victor will be available in 5 hours 13 mins
Call anyway