Elevator pitch

certified ManagementGoeroes expert badge
2 mins read
Rick also wrote about

The elevator pitch is a concise version of your sales story. The idea is that you sell your product or service in the short time that you are in the elevator with someone (pitch).

The elevator is of course just one example. There are many situations in which you have to tell briefly and concisely what you are selling. For example when you first meet someone for a sales meeting. You only get one chance to make a first impression, which is why it is important that you know exactly what you can do for someone in a sales conversation.

The idea behind the elevator pitch is that you list for yourself what your most important selling arguments are (your USP’s). From these you make a couple of short and compelling sentences, and you learn these by heart.

Good salesmen always have their elevator pitch ready.

What is in a good elevator pitch?

A good elevator pitch has a number of properties:

  • It is short and to the point (maximum two minutes)
  • It contains the most important USP’s
  • It is easy to understand
  • It is enthusiastic
  • You know it by heart
  • It fits your target group

The last point is very important. You can also choose to make a separate elevator pitch for each target group. For example, a pitch that your grandfather and grandmother would also understand, and a pitch for customers who are at the same level of knowledge.

Article rating: 5.0 (1 reviews)
Share this article

Related articles

Show more

Direct contact with business coaches

Consultancy
online
Ben Steenstra
Ben Steenstra
Free
(29)
I'm the ONE co-founder of TheONE
show profile
Co-founder of TheONE
Amstelveen ,  Netherlands
Languages: German, English, French, Hungarian, Dutch
communication marketing communication communication advertising pr business development concepts online marketing content marketing seo platform technology people2people c2c open platform
Ben is available now
Call anyway
Danial Heng
Danial Heng
$ 0.17 PM
I'm the ONE Marketing specialist. Built own startup from ground up at age 22 and exited.
show profile
Singapore
Languages: English, Chinese, Malay, Indonesian
marketing marketing online marketing digital marketing online advertising content creation guitar vocals digital marketing digital business online business
Danial is offline
and available now
Callback request
Bence Bódi
Bence Bódi
$ 0.06 PM
show profile
Fatih ,  Turkey
Languages: English, Hungarian, Turkish
investment real estate buy appartman/hous in budapest investment in budapest investment in turkey making business in eu budapest istanbul budapestguide budapesttour weight loss coaching training wrestling wrestling
Bence is offline
and available now
Callback request
online
Andrew Akinyede
Andrew Akinyede
$ 0.54 PM
show profile
Greater London ,  United Kingdom
Languages: English
marketing social media content creation mindset video podcasting design
Andrew is available now
Call me
online
Piotr Leszkiewicz
Piotr Leszkiewicz
$ 0.93 PM
show profile
West Midlands ,  United Kingdom
Languages: English, Polish
marketing health and safety legionella management fire safety water quality facebook messenger chatbot health and safety legionella management fire safety chatbot development
Piotr is available now
Call me