Eric Ries

Rick De Vlieger
15 Mar 2015 | 3 mins read
Eric Ries Eric Ries

Eric Ries is an entrepreneur and investor from Silicon Valley and does a lot of consultancy for large companies. He is the developer of the popular Lean Startup method. He is a typical American technician. He doesn't look good, but if you give him a microphone and he starts talking about his favorite subject, he will scatter with one catchy anecdote after another.

In his book, Eric Ries explains how he became a guru. Ries has been doing business since he was a student. As with any good American entrepreneur, he at first failed a great many times.

According to Eric Ries, there is a whole industry around the myth that anyone with determination, intellect, good timing and above all a fantastic product can gain fame and wealth. The fact is that the majority of startups fail. According to Ries, the above story is therefore nonsense.

After being an entrepreneur for ten years, Eric Ries has decided to reject this way of thinking. The boring things are the most important according to Ries. The success of my startup is not the result of good genes or being in the right place at the right time. Whether a startup will be successful depends on applying the right processes, which means that this can be learned, which in turn means that it can also be taught to others: The Lean Startup method was born.

Background from Eric Ries

Of course you cannot become a guru without having achieved the necessary. In 2004 Ries (after 10 years of failed startups) founded the company IMVU. Instead of spending several years perfecting their technology, they wanted a product that was actually not viable. A product launched too early and that does not work properly. They supplied it to customers long before it was suitable for it, and also asked money for it. After the first customers were brought in, they constantly changed the product, far too quickly according to traditional standards, and they delivered several new versions of the product every day. IMVU is a community with avatars. You can chat with other people, play games, dress up your avatar, etc. If you see the product, then you understand that the product may have looked very different in the first instance. But by listening to the needs of the customer they have managed to create a virtual world that is fun (okay, that's not so difficult), but that also has a good business model attached to it, which means that 75 people can earn a living.

The most important model that Eric Ries uses is the Build, Measure, Learn Cycle.

Article rating: 1.3 (3 reviews)
Related articles
In 1994 I was 21 years old, house painter and financially broke.
25 Mar 2019
6 mins read
In this article, we explain what the Pitbull Matrix is ​​and how you can use it.
3 Apr 2019
3 mins read
Pitch Deck for Investors - There are several theories about what a Pitch Deck must meet for a startup.
2 Apr 2019
5 mins read
The Lean Startup Method comes from the book The Lean Startup by Eric Ries from 2011.
15 Mar 2015
4 mins read
USP stands for Unique Selling Proposition (also called Unique Selling Point).
25 Mar 2019
2 mins read
Popular articles
29 Mar 2013
9 mins read
13 Mar 2013
7 mins read
2 Dec 2013
6 mins read
25 Mar 2019
4 mins read
1 Apr 2013
4 mins read
14 Jan 2014
2 mins read
25 Mar 2019
6 mins read
3 Jan 2014
2 mins read
16 Dec 2012
4 mins read
2 Jun 2013
6 mins read

Direct advice from startup experts


start up pitchentrepreneurshipbusiness developmentsalesnutritionpersonal trainingweight gainpersonal developmenthealth coachingsales skillsbusiness planstartupsbusiness coachingbusiness creationsmall business
Joe will be available in 2 hours 6 mins
entrepreneurshipstrategyentrepreneurshipchange managementorganicfruitvegetablesconnectiongrow your own foodgrowing in the cityvegetarianveganhealthymeal prepmotivation
Miranda will be available in 6 hours 36 mins
strategybusiness developmentbusiness plannegotiationcapital raisedeal structuringcorporate advisorybusiness acqusitionsmicrosoftiottorrent downloadsproductivity solutionscloud computing strategyit for small businessescomputer maintenance
Hloni will be available in 20 hours 36 mins
start up pitcheducational innovationtraining designcreative deliveryhow to pitchproject presentationlearning organizationvideo trainingspowerpoint slide designeducational psychologyeducational experttransfer from traininglife coachingpresentation skillstime management
Matt will be available in 2 days 3 hours 36 mins
strategievisieoperationaliserencoachingterug naar de kernverbindingsamenwerkings vraagstuk
Wim is offline
and will be available in 3 days 3 hours 6 mins
Incoming call
block this user
Instant call from
Hang on...
no answer
They're busy
€ 0,00 PM
Will you accept
the charges for this call?
I'm the ONE
Sorry, I can't answer now, please call me in 5 minutes
Sorry, I can't answer now, please call me in 5 minutes
Callback request
More info on "callback request" Less info on "callback request"