Google AdWords

Google AdWords is Google's advertising program. Here, advertisers can purchase keyword ads. For example, if you search by 'flight tickets' (see screenshot below), there are several advertisers who bid on this keyword via Google AdWords. The advertisement where Google earns the most per click is at the top. The calculation that Google uses is as follows

Advertiser bid x Click Through Ratio (CTR) = Revenues per click

Google AdWords 4 Google AdWords ads when you search by flight tickets.
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