Minimum Viable Product

certified ManagementGoeroes expert badge
3 mins read

What is an MVP? The term MVP stands for Minimum Viable Product and comes from the Lean Startup Method by Eric Ries.

In this article, we provide some MVP examples and explanations about the Minimum Viable Product.

The idea behind the MVP is as follows: You have an idea that you want to put on the market. According to Eric Ries, you first have to test whether this idea has Market fit (or whether people are waiting for it). You will do this by launching a Minimum Viable Product.

What is an MVP?

Here are some examples of an MVP:

  1. Example MVP: You want to launch a webshop. To test whether there is a market for this webshop you first set up a fast standard website on which you will offer the products (this is your MVP). Maybe you will not even physically sell the products, but you only do affiliate marketing. You buy a lot of Google Ads for a short time, so you get good visitors on the website to test whether there is a market fit. If the product is successful, then you are going to set up a professional webshop. If the product does not work, you set up a second website with other products. You continue until you have found a product that is successful (has a market fit).
  2. Example MVP: You want to start selling kitchen accessories. Instead of having this done in bulk in China first. First you have different models made with a 3D printer (these are your MVP’s). You ask focus groups which accessories are the most appealing. After you have done this you will have the most successful products mass-produced.

Conclusion about the minimum viable product

The product must be viable, but you must not invest too much in it. The most important thing is that you put the product on the market as quickly as possible to test whether that market fit is there. If really no one wants the product, then you have not wasted a lot of resources.

Adjust the MVP and test it again. Keep repeating this process as long as you sell the product. In short, that is the philosophy of the Lean Startup.

Read more here about Lean Startup.

(0 reviews)
Share this article

Related articles

Show more

Popular articles

Show more

Direct contact with a business expert

Magdalena Roman
Magdalena Roman
$ 1.08 PM
I'm the ONE That can offer you business support and personal coaching.
show profile
Paris ,  France
Languages: English, Spanish, Italian, Romanian
development development marketing pr business development goals business management planning branding marketing plan ideas structure business intelligence profile
Magdalena is offline
and will be available in 2 hours 4 mins
Callback request
Elena Butler
Elena Butler
$ 0.33 PM
I'm the ONE Im the one Jill of all trades with a knack for creativity and logic
show profile
Alameda County ,  United States
Languages: English
development entrepreneurship social media networking design thinking branding creative concepts art social impact campaign management organization ideas unconscious bias logistics partnerships
Elena will be available in 7 hours 4 mins
Call anyway
Jan  de Vos
Jan de Vos
$ 1.77 PM
I'm the ONE who travels the world. Favorite destanation; New Zeland. I am the one helping you out to get the best from the BBQ. The one who can tell you about Belgium beers.The one who is a very expierenced program manager whom you can hire to run your ICT programs
show profile
Program Manager ICT
Government of Rotterdam ,  Netherlands
Languages: German, English, Spanish, Dutch
program manager ict rotterdam ouddorp bbq master asian food paella satę scuba diving visiting a spa in nl belgische bieren
Jan is available now
Ask me
Pelle Larås
Pelle Larås
$ 1.67 PM
I'm the ONE I am a social person connecting people & business
show profile
Stockholm Municipality ,  Sweden
Languages: English, Swedish, German
development development tourism marketing and communication marketing communications biking city guide boat innovation
Pelle is available now
Call me
Kamel Zouaoui
Kamel Zouaoui
$ 1.12 PM
I'm the ONE Responsable de compte auprès d'une agence web
show profile
Account Manager
Paris ,  France
Languages: French, Spanish, English
application web wordpress e-commerce digital marketing seo woocommerce google ads facebook ads prestashop site vitrine visibilité internet conciergerie airbnb appartement website design
Kamel is available now
Call me