Partnership marketing

certified ManagementGoeroes expert badge
1 min read

Partnership Marketing is the fifth and highest level of a customer relationship that a company can have with its customers. The company works continuously with the customer to ensure that the customer gets even more out of the product. The seller really takes the role of a consultant. The seller completes the product as it were. An example is a technology company that sells highly specialized machines. A few days a month a technician from the manufacturer comes by to monitor and improve the performance of the machine. In partnership marketing, the advice is often given at a strategic level on how the products of one company can make the other company even better. The concept of partnership marketing comes from the management model of the 5 levels of customer focus. Partnership Marketing actually only occurs in B2B relationships. This form of marketing is too expensive for B2C.

(0 reviews)
Share this article

Related articles

Show more

Popular articles

Show more

Direct contact with marketing experts

Consultants
Rick De Vlieger
Rick De Vlieger
$ 0.06 PM
Online marketeer
I'm the ONE Who knows about management & online marketing strategy. Call me for free!
Richenell Loen
Richenell Loen
$ 1.00 PM
Personal Branding
I'm the ONE I'm the ONE to help you build your Personal Brand & Business without the Hassle.
Victor Demmendal
Victor Demmendal
Free
(5)
Co-founder of TheONE
I'm the ONE I'm the ONE who likes to share my knowledge. Let's hook up so I can help you.
Wesley Kelder
Wesley Kelder
$ 1.85 PM
Health & Marketing
I'm the ONE voor Online Marketing, Voedingsadvies & Sport begeleiding / coaching
Ben Steenstra
Ben Steenstra
Free
(30)
Co-founder of TheONE
I'm the ONE co-founder of TheONE