Proactive marketing

certified ManagementGoeroes expert badge
1 min read

With proactive marketing, the seller regularly contacts to discuss the use of the product. Tips are also given so that the customer can get even more out of the product. Proactive marketing is the fourth level in the management model of the 5 levels of customer focus. You could also characterize proactive marketing as account management. Cross- and up-selling can also take place during the various contact moments. A lot of proactive marketing occurs within B2B in particular. For most consumer products, customer value is too low to apply to account management. An exception is, for example, a mortgage adviser / insurance agent or private banking where only very wealthy people may become customers.

Article rating: 5.0 (1 reviews)
Share this article

Related articles

Show more

Popular articles

Show more

Direct marketing advice from professionals

Consultants
Richenell Loen
Richenell Loen
$ 1.00 PM
Personal Branding
I'm the ONE I'm the ONE to help you build your Personal Brand & Business without the Hassle.
Victor Demmendal
Victor Demmendal
Free
(5)
Co-founder of TheONE
I'm the ONE I'm the ONE who likes to share my knowledge. Let's hook up so I can help you.
Wesley Kelder
Wesley Kelder
$ 1.85 PM
Health & Marketing
I'm the ONE voor Online Marketing, Voedingsadvies & Sport begeleiding / coaching
Ben Steenstra
Ben Steenstra
Free
(30)
Co-founder of TheONE
I'm the ONE co-founder of TheONE
Jose Wiesner
Jose Wiesner
$ 2.77 PM
(4)
Digital marketing
I'm the ONE with a long experience of life.