Purple cow Seth Godin

With 'Purple Cow', marketing guru Seth Godin refers to a product that is so remarkable that it is automatically talked about (and therefore starts selling).

According to Seth Godin, cows are an extremely boring product. When did you last see a striking cow? Even though a cow is of a good breed, it is still a boring animal that doesn't interest you. You will certainly not soon remember it or tell others about it "I have seen such beautiful cow today ..." A purple cow, on the other hand, it stands out. Even though the cow is of a lesser breed, people will talk about a purple cow (and it will sell), Seth Godin argues.

Hoe maak je een Purple cow? Hoe maak je een purple cow?

It will be clear that Seth Godin wants to encourage companies and (marketing) managers to distinguish themselves and to make choices.

How can you ensure that you make a product that is as remarkable as a purple cow? Seth Godin gives ten tips:

  1. Differentiate your customers. Find the group that pays the most, and the group that probably has the most influence on other customers (the Sneezers). Find out what you need to develop, how you should advertise or how you can reward either of the groups. Ignore the rest. Meet the customers you want as customers.
  2. If you could target (and conquer) one interesting niche, what would this be? Why don't you launch a product that competes with your current product, but that focuses specifically on this market?
  3. Create two teams: the investors and the milkers. Put them in different buildings. Hold a formal ceremony when you bring a product from one group to another. Celebrate with both and let people rotate.
  4. Do you have an e-mail address of 20% of your customers who are crazy about your product? If not, collect them. If you are going to do this, what super special could you make for these customers?
  5. Being remarkable is not always about adjusting the largest machine in your factory. It may be the way you answer the phone, introduce a new brand, or adjust the prices of your software. Making a habit of doing unknown things every time you get the chance is the best way to find out what works and what doesn't.
  6. Explore the limits. What if you were the cheapest, fastest, slowest, warmest, coldest, easiest, most efficient, hardest, most hated, imitator, outsider, oldest, newest, or simply the most! If there is a limit, you must look it up (and test it).
  7. Think small. Consider the smallest possible market and describe a product that would certainly conquer this market. Think further from there.
  8. Find something that is 'not done' within your industry, and start doing it. Example: JetBleu Airways almost introduced clothing regulations - for its passengers ...
  9. Almost everything you do is not done for a specific reason. Almost everything you do has to do with fear or slowness.
  10. What would happen if you simply told the truth within your company and to your customers?

Seth Godin about Purple Cow

See below the explanation of Seth Godin about his Purple cow.

Article rating: 1.8 (25 reviews)
Related articles
Generic strategies Michael Porter - The Generic strategies of Michael Porter is a management model that you can use to determine the course of a company (the strategy).
25 Mar 2019
3 mins read
USP stands for Unique Selling Proposition (also called Unique Selling Point).
25 Mar 2019
2 mins read
What does Market Fit mean?
12 Mar 2015
1 min read
Market penetration is a term used in the Ansoff matrix.
14 Jan 2014
1 min read
A proposition is how you market a service, product or company.
14 Jan 2014
4 mins read
Popular articles
29 Mar 2013
9 mins read
13 Mar 2013
7 mins read
2 Dec 2013
6 mins read
25 Mar 2019
4 mins read
1 Apr 2013
4 mins read
14 Jan 2014
2 mins read
25 Mar 2019
6 mins read
3 Jan 2014
2 mins read
16 Dec 2012
4 mins read
2 Jun 2013
6 mins read

Direct contact with a marketing expert


certified TheONE expert badge
marketingcommunicationeventsbrandingincentivesproject managementinstore marketingbrandingpersonal coachingplatform technologyc2csocial commercep2p platformpersonalbrandingpeopel2people
Victor will be available in 1 hour 49 mins
marketingtroubleshootingtechnologycomputer trmobile phindikannadascience
Tejesh is available now
product managementanalyticswordpresswebexcelwordapp testerpowerpointcomputer adviestriathlonrunningtrail
Antoine is offline
and available now
marketingwebsite buildingproject managementseofinancial consultancypresentationsemyogadietskin carehairmindnailsweightlossweight training
Katie is available
but not online right now
marketingsocial mediae-commerceonlinewordpresswebsitesadobeofficeweb developmentguitarindianenglishhindiphotographyphysics
Mohit will be available in 2 hours 50 mins
marketingmarketing campaignfacebook adsfacebook marketingwarsawpolandiosweb and app developeryoutubepianocompanydesignwebsite designphoto and video equipmentvideo editing
Arash will be available in 2 hours 50 mins
certified TheONE expert badge
marketingbusiness planadvertisingcommunicationprbusiness developmentconceptsplatform technologypeople2peoplec2copen platformsocial commercecommunity marketingcommunity buildingp2p platform
Ben will be available in 3 hours 49 mins
Edvinas is offline
and will be available in 3 hours 50 mins
marketingcommunicationmanagementenglishfrenchenglish languagearabemarrakechskin carehair carefood - skinbodyhealthadvicebusinesssweets
Omaima will be available in 3 hours 50 mins
marketinggrowth strategygrowth hackinginnovationchange managementbusiness consultancymarketing communicationsgrowth hackinginnovationmarketing and communicationchange managementtheatre artsinnovationdramaenglish lit
Elsa will be available in 4 hours 20 mins
marketingadvertisingonline marketinge-commercebrand managementdesign thinkingaccountmanageronlinebrandingaffiliate marketingdigital strategygoogle tag managergoogle analyticscampaignscampaign management
Jose will be available in 4 hours 50 mins
marketingsalessocial mediasocial media managementbrand managementdevelopmentfacebookproject managementfilmeisseiscopyrighthighgatehampsteadmuswell hill
Robin is offline
and will be available in 5 hours 49 mins
marketingbusiness plansalesbusiness ideasmarket researchtv cablelife-advicehuman interactionforexbreathingmindfullnesstennisfootballbilliardsdiet
Burhan will be available in 5 hours 50 mins
marketingadvertisingadvertisementwebsitesandroidcomputer hardwaresoftwaresoftware installationsoftware developmentsoftware developermunicha good personal conversationrelationship adviceenglishphysics
Chirag will be available in 5 hours 50 mins
marketingproduct managementcommunicationretail businesscommunicatiereclametrade marketingbeachden haagscheveningenelectronicssamsungsoundaudiogeluid
Ron will be available in 6 hours 49 mins
marketingsocial mediasão pauloribeirão pretoenglishhistoryspanishportuguesegeographygeopoliticsspanishportuguesespanish and englishphotoshopillustrator
Giovanna is offline
and will be available in 6 hours 50 mins
marketingmarketing planbusiness planprbusiness developmentgoalsbusinessmanagementdevelopmentplanningbrandingideasstructurebusiness intelligenceprofile
Magdalena is offline
and will be available in 6 hours 50 mins
marketingwordpressdigital marketingit supportpay per clickgoogle adsbingadsfacebook adswindowsdata recoveryantivirusmicrosoft officecomputer technicianwindows administrationvirus and malware removal
Nitish will be available in 7 hours 50 mins
marketingsocial media managementdigital strategyseo/seasocial media marketingdigital marketingwebsite buildingwebsiteswebgoogleemail marketing
Kandice is offline
and will be available in 9 hours 49 mins
marketingcommunicationeventssocial media managementstartaffiliate marketingcampaign managementmaking money onlineproject managementcoachingpersonal growthwork life balancelistenself-awarenesscareer
Charlotte will be available in 9 hours 49 mins
Incoming call
block this user
Instant call from
Hang on...
no answer
They're busy
€ 0,00 PM
Will you accept
the charges for this call?
I'm the ONE
Sorry, I can't answer now, please call me in 5 minutes
Sorry, I can't answer now, please call me in 5 minutes
Callback request
More info on "callback request" Less info on "callback request"