Supply and demand must be in balance

certified TheONE expert badge
5 mins read
Ben also wrote about

If there is no demand, may there be supply? It is a simple question with a complicated answer because not every offer has to be worthy of a demand. Do we want tusks from the endangered Bengal tiger to be promoted on the market if demand increases? Do we want healthy food to be promoted to combat obesity while at this moment it would make food more expensive for poor families and could lead to thousands of jobs being lost for supermarket workers?

The question of whether supply may be created by promotions is an ethical issue that is preceded by many moral issues. When I was one of the first to set the condition for new employees to drive electric cars, I knew that they were more harmful to the environment than all the other cars on offer. It was the Toyota Prius and I have to say it wasn't even a bad car to see.

think before you buy

The problem was that the production of the batteries and in the future the processing of the residual materials would cause more damage to our ecosystem than a fossil fuel-driven car. Yet I decided for myself that this was a better option in the longer term. The reason for me was that these types of initiatives need time to compete with the status quo. Everyone now knows that electric driving (and other emerging initiatives) are better for the environment in all aspects than fossil fuel-powered cars, but the manufacturers who dared to develop this type of electric car needed a huge mass to get there.

Sometimes you first have to do something less good to make something better

Without the millions of supporters, like me, electric driving would never have been a breakthrough. We all knew it had to be different, but which fossil fuel-driven car manufacturer dared to promote the offer while you know that in the short term it will not be better for anyone and therefore there should actually be no demand? Fortunately, Toyota was one.

Offer out of self-interest

The situation is different if a car manufacturer continues to pursue petrol-guzzling SUV’s for profit and self-interest because they can use it to pay dividends to their shareholders. Then it is no longer a balance between supply and demand but about profit at the expense of raw materials, community and our planet. Only a handful of the rich get richer through smart sales tricks and our descendants will soon have problems. And not only that! The rise of electric driving (and all alternatives thereof) is also being delayed.

The rational dilemma of supply and demand

If you have 400,000 employees who depend on a choice made decades ago, you cannot expect the CEO and executives to risk it all at once. They are usually hired to guard the fort. Not to rebuild or relocate the fort. The job losses may cause greater damage in the very short term than the "erroneous" offer. That can mean the ruin of the company that is not good for anyone.

But even if you are a starting entrepreneur who smells money and knows no better than that the purpose of life is to live in luxury. Can you expect that this starting entrepreneur will take a different approach than doing everything to earn a fortune? Even if it comes at the expense of our planet?

Consumers are responsible for accepting the offer

There have always been more buyers than sellers. Through all the information resources, in which Google is of course a major player, it tends that the buyer can no longer hide behind smart sales or seduction techniques. If the buyer no longer buys, the provider can still do so many tricks, but the product will not sell. You could, therefore, say that the power does not lie with the supplier, but with the - knowledge of the - buyer.

We know "everything" about famous celebrities, but nothing about advertising stories.

Some people can spend hours on gossip magazines, know everything about the latest fashion or about the best football players. Do not tell them about how your quarterback should play or which pastel tone is fashionable this month. That does interest them. However, promotion or advertisement works wonders on a subject they are not interested in.

If the statement is that you can raise demand, it says something about the buyer's ignorance and, in particular, disinterest. Not just on the seller’s “cunningness” or “trickery” in offering something. So instead of placing responsibility with the provider , it would be more effective to lay down the challenge of balancing supply and demand with potential buyers. Then the "wrong providers" will die out automatically.

Buyers are stupid and sellers smart

Some people actually believe that they are the victims of smart sales tricks. Yet you are the one who accepts something that is told, pulls your wallet and makes the payment. As if you can just believe everyone on his or her word!

Imagine I tell you: “Deposit 1,000 Euros now and I will make you so rich that within 1 week you will earn millions every month.” If you accept that, you have probably been living under a rock. Doesn’t the fact that there are criminals who are selling this and that while there are still people who are buying into it says more about the buyers than the providers? Thieves, profiteers and criminals are as old as the road to Rome. Why not invest in the vigilance and knowledge of the buyer?

Article rating: 5.0 (1 reviews)
Share this article

Related articles

Instant contact with experts in supply and demand

Consultancy
online
Ben Steenstra
Ben Steenstra
Free
(29)
I'm the ONE co-founder of TheONE
show profile
Co-founder of TheONE
Amstelveen ,  Netherlands
Languages: German, English, French, Hungarian, Dutch
business plan startups advertising marketing business development missie visie mission vision strategy strategie leadership new business entrepreneurship communication
Ben is available now
Call anyway
online
Victor Demmendal
Victor Demmendal
Free
(5)
I'm the ONE I'm the ONE who likes to share my knowledge. Let's hook up so I can help you.
show profile
Co-founder of TheONE
Zuidplas ,  Netherlands
Languages: German, English, Dutch
marketing communication project lead client services customer relationship project management communication events branding incentives project management instore marketing branding personal coaching platform technology
Victor will be available in 3 hours 24 mins
Call anyway
Derryn Balmer
Derryn Balmer
$ 0.32 PM
I'm the ONE and I have over 5 years experience in music production. I also specialise in social media, creative direction, branding and more
show profile
Creative
East Ayrshire ,  United Kingdom
Languages: English
marketing social media management social media branding online business social media training concepts branding creatieve solutions concept development creative direction brand image wifi ios windows 10 virus and malware removal
Derryn is offline
and available now
Callback request
online
Betelhem Desta
Betelhem Desta
$ 0.06 PM
I'm the ONE who loves to see the smile on people
show profile
software enginner
Stockholm Municipality ,  Sweden
Languages: English
marketing be open for suggestions administration very good advice manage developers managing an online business advice academic writings learning organization online advertising health and safety bestkeywords skin care hair care hair growth technics
Betelhem is available now
Call anyway
Danial Heng
Danial Heng
$ 0.17 PM
I'm the ONE Marketing specialist. Built own startup from ground up at age 22 and exited.
show profile
Singapore
Languages: English, Chinese, Malay, Indonesian
marketing marketing digital marketing digital business online business online marketing digital marketing online advertising content creation guitar vocals
Danial is offline
and available now
Callback request
Hassan Shah
Hassan Shah
$ 0.06 PM
I'm the ONE who can be the one you are looking for!
show profile
Free lancing
Rawalpindi ,  Pakistan
Languages: English, Punjabi
marketing advertisement email marketing answer any question marketing coaching ecommerce managing an online business e-commerce education digital media academic writings acting ebay selling pakistani health routines
Hassan is offline
and available now
Callback request
Donny Mackenzie
Donny Mackenzie
$ 2.73 PM
I'm the ONE Business and Information Technology Experience 20 + Years
show profile
Hlavní město Praha ,  Czechia
Languages: English
startups business development startup kickstart starting business it assessment business ideas ict plan biking computer hardware it architecture configuration it support information systems evaluation servers ict strategie
Donny is offline
and available now
Callback request
online
PABLO GONZÁLEZ
PABLO GONZÁLEZ
$ 0.06 PM
I'm the ONE HI, im Pablo experience in the area of ​​warehouse.
show profile
Guadalajara ,  Mexico
Languages: Spanish, English
supply chain guadalajara jal. méxico cancun méxico cambio de neumatico inventory control warehouse spanish drinks administration
PABLO is available now
Call anyway
Amin Eskandari
Amin Eskandari
$ 0.06 PM
I'm the ONE im the one who love adventurers and finding new persons,easy going and sweat heart personality...im photographer,turguding, sales engineer too...every one can trust me and im live disciplinary.
show profile
Fatih ,  Turkey
Languages: English, Turkish, Persian
sales istanbul massage photoshop animation
Amin is offline
and available now
Callback request
online
Mel Talib
Mel Talib
$ 0.25 PM
I'm the ONE for your English For Specific Purpose.
show profile
English Tutor
Clark County ,  United States
Languages: English
business plan business management business proposals hospitality life coach morocco personal advice english tutoring english business english esp morocco las vegas
Mel is available now
Call anyway
online
Bart van Hattum
Bart van Hattum
$ 1.69 PM
show profile
Government of Rotterdam ,  Netherlands
Languages: English, Dutch
startups innovation innovatie lean startup idea idee mbti leerdoelen bepalen persoonlijke ontwikkeling hybride werken
Bart is available now
Call anyway
Scarleth Rondón
Scarleth Rondón
$ 0.25 PM
I'm the ONE I am a complete business consultant, I am someliere. I like wines.
show profile
Miami-Dade County ,  United States
Languages: Spanish
development registro de empresas apertura de ctas florida modelos de negocios asesoria de negocios design thinking designing deal structuring personal development personal advice budget financial development investing acciones de usa financial advice
Scarleth is offline
and available now
Callback request
online
Tejesh Devadas
Tejesh Devadas
$ 0.19 PM
I'm the ONE Technology is my hobby
show profile
design engineer
Bangalore Urban ,  India
Languages: English, Hindi
marketing troubleshooting technology computer tr mobile p hindi kannada science
Tejesh is available now
Call anyway
Hagop Sarian
Hagop Sarian
$ 0.32 PM
I'm the ONE to help you become self aware
show profile
Montreal ,  Canada
Languages: English, French
business plan real estate passive income employees investments turn passion into income corporate structure financial freedom real estate architecture portfolio personal branding construction psychedelics architecture school
Hagop is available
but not online right now
Callback request
online
Hannah Imwalle
Hannah Imwalle
$ 2.81 PM
(1)
show profile
Warren County ,  United States
Languages: English
leadership entrepreneurship team building gmail coaching operations email development planning teamwork google word shopify #ecommerce passive income effectiveness
Hannah is available now
Call me
cagla tekelioglu
cagla tekelioglu
$ 1.12 PM
show profile
Fatih ,  Turkey
Languages: English
development shopping restaurants hotels adventure sport activities acne makeup hair makeup advice iphone x piano yoga crossfit
cagla is offline
and will be available in 2 hours 24 mins
Callback request
Omar Alabbas
Omar Alabbas
$ 0.28 PM
I'm the ONE insistence and Commitment is the key to success
show profile
founder
Berlin ,  Germany
Languages: Arabic, English, German
sales startups management entrepreneurship business starting business berlin germany english arabic find your passion getting out of the hole about personal experience relationships christianity
Omar will be available in 2 hours 25 mins
Call anyway
Aleksandr Trush
Aleksandr Trush
$ 0.28 PM
I'm the ONE I am an entrepreneur and sports enthusiast
show profile
Helsinki ,  Finland
Languages: Russian, English
business development business busineas plan basic help entrepreneurship apple virtual reality playstation fitness football basketball body building weight loss weight management
Aleksandr is offline
and will be available in 2 hours 25 mins
Callback request
Erwin Bruggink
Erwin Bruggink
$ 1.12 PM
show profile
Breda ,  Netherlands
Languages: Dutch, English
marketing sales entrepreneurship online sales online marketing
Erwin will be available in 3 hours 24 mins
Call anyway
Geert Pelsma
Geert Pelsma
$ 1.69 PM
(1)
I'm the ONE who likes to question the everyday life.. these questions mostly will lead into a marketing concept but you can also contact me for coaching sessions and can guide you to the best places in Amsterdam
show profile
Marketing entrepreneur
Government of Amsterdam ,  Netherlands
Languages: German, English, Dutch
marketing strategy positioning concepts online marketing social media creative concepts positioning amsterdam the netherlands entrepreneur coaching motivation creative workshop business strategy
Geert will be available in 3 hours 24 mins
Call anyway
@lang('tours.cookie_time')
@lang('tours.only_use_mic_cam')
@lang('tours.set_cookies')
Incoming call
Calling
block this user
Instant call from
Hang on...
calling
Hmm...
no answer
They're busy
€ 0,00 PM
Will you accept
the charges for this call?
I'm the ONE
loader
Sorry, I can't answer now, please call me in 5 minutes
Sorry, I can't answer now, please call me in 5 minutes
Callback request
More info on "callback request" Less info on "callback request"