The greatest creatives are the ones that fail the most...

certified TheONE expert badge
5 mins read
Ben also wrote about

Adam Grant wrote a bestseller about creatives that he called "the originals". Years of research had given him insights into why one person is creative and the other not at all. In doing so, he measured the degree of creativity in terms of the achievements that could be attributed to a person.

His conclusion is that you need a lot of ideas to be creative. Then you have to start immediately by executing them, but not to finish them immediately. Creatives aren't that creative at all. They have an idea and know how to improve it over and over again.

The greatest creatives are the ones that fail the most...

Creators always doubt and improve

Creatives doubt everything they think of and make. According to Adam, they doubt just as much as less creative people, but with one difference. They don't doubt themselves. The flow of creativity often works as follows:

  1. You have an idea and you love it.
  2. You are going to doubt whether the idea is really good.
  3. You're sure the idea isn't right
  4. It's a stupid and silly idea.
  5. You think you are stupid and silly.
  6. You will find a new great idea
  7. Etc

Creators stop at point 4. They realize it can be a stupid and silly idea, but that means nothing more or less than that the idea has yet to mature. New ideas are needed to make the original idea better and comprehensive. That's what they focus their attention on.

Creatives give innovation the time it takes

It took Leonardo Da Vinci 16 years to complete his famous Mona Lisa. 16 years to learn and improve over and over again.

When Martin Luther King wrote his famous speech "I have a dream" that title did not exist at all. The speech had been given many times before, but he added "I have a dream" minutes before it started. Creators are always improving from doubt as to whether something is good enough.

Creatives seldom finish on time

Creators instinctively understand that you have to use all the time you have for improvement. So it's the creatives who always hand in their pieces of work too late at school. They are not lazy, but they know that if they think about it better, the piece of work can also get better.

When they complete the assignment, which has to be completed in 8 hours, within 4 hours, all energy is put into the work and the deadline. There is simply no time or energy left to be creative.

Creatives are not always the first to have an idea

It is often thought that creatives are always the first to come up with a solution or idea. After all, they are original, aren't they? Fortunately, this is not always the case. Creators who are the first to come up with an original idea or solution have a 47% chance to fail. Creators who improve an existing idea have only a 7% chance to fail. They simply find a slightly better solution for an existing problem.

Facebook and Google weren't the first social networks either. They improved what there was and continued to make these improvements.

Creatives don't adopt the status quo just like that

Research shows that you can predict a lot about a person's career by knowing which browser you are using. It has been proven that Chrome and Firefox users outperform Safari and Internet Explorer users to a large extent. Chrome and Firefox users also keep their jobs 15% more often.

This has everything to do with the fact that Safari or Internet Explorer is installed on your computer by default. Chrome and Firefox users had to search for the best browser and actively download and install it.

Creatives dare to make changes through doubt

There was a film script that was not noticed by the major film studios for 50 years. Nobody wanted to do anything with it. Different versions were offered, but always with an evil queen in the lead. Jennifer Lee, the author of the script, one day began to wonder whether it made sense to give the leading role to an evil queen. She decided to exchange this queen for a tormented hero and that was the moment when Frozen could become the most successful animated film ever.

If Jennifer hadn't doubted, she wouldn't have made a change.

Creatives have a fear that motivates them to do something

Creatives have at least as much fear as people who hide their creativity. The only difference with creatives is that their biggest fear is to not try something. They are more afraid that they will never try that one company than that they are afraid to go bankrupt. They channel their fear of doing something positive with it. Namely, taking action.

Creatives know that in the long run we rarely regret our actions, but we do regret what we didn't do. Creatives are the ones who most often fail. That's because they try most often something until it works. And then all of a sudden they are the creative ones.

Article rating: 4.5 (2 reviews)
Share this article

Related articles

  • Help! I’m not creative.
    There are people in the world who truly believe they are not creative.
    Ben Steenstra
    25-03-2019
    4 mins read
    Help! I’m not creative.
  • Effective brainstorming does exist
    Effective brainstorming - When it comes to creative brainstorming sessions or meetings for strategic decisions, it can happen that the person who shouts th
    Ben Steenstra
    25-03-2019
    5 mins read
    Effective brainstorming does exist

THE ONES PASSIONATE ABOUT BUSINESS CONSULTING

Consultancy
online
Ben Steenstra
Ben Steenstra
Free
(29)
I'm the ONE co-founder of TheONE
show profile
Co-founder of TheONE
Amstelveen ,  Netherlands
Languages: German, English, French, Hungarian, Dutch
concepts missie visie mission vision strategy strategie leadership new business entrepreneurship communication leiderschap team building ondernemerschap public relation
Ben is available now
Call anyway
online
Guido Tolkamp
Guido Tolkamp
Free
(13)
I'm the ONE who can help you with SEO and Marketing related questions
show profile
Entrepreneur
Haarlem ,  Netherlands
Languages: German, English, Spanish, French, Dutch
brainstorming online marketing affiliate marketing seo/sea affiliate adwords seo translations p2p platform dutch translation theone language amsterdam haarlem
Guido is available now
Call anyway
Tanya Chayka
Tanya Chayka
Free
(5)
show profile
Designer
Moskva ,  Russia
Languages: English, Russian, Italian
concepts creativity design graphic design fashion style ideas inspiration branding design naming concept design brand identity design life changes self motivation fashion
Tanya will be available in 15 hours 8 mins
Call anyway
Derryn Balmer
Derryn Balmer
$ 0.32 PM
I'm the ONE and I have over 5 years experience in music production. I also specialise in social media, creative direction, branding and more
show profile
Creative
East Ayrshire ,  United Kingdom
Languages: English
creative director concepts creatieve solutions drumming drums synthesizer music producer music production music theory djing music making concepts for music videos concepts for artist artwork synths sequencing
Derryn is offline
and available now
Callback request
Julian Ivann
Julian Ivann
$ 1.86 PM
I'm the ONE to jumpstart and scale your next personal or professional project.
show profile
Gift Shop Owner
San Mateo County ,  United States
Languages: English
creative art crafts personal coaching coaching business business consultant sfbay bay area sanmateo bayarea sf sanfrancisco
Julian is offline
and available now
Callback request