The long tail Chris Anderson explanation & examples

certified ManagementGoeroes expert badge
2 mins read

The long tail is a theory devised by Chris Anderson. The eponymous book was published in 2006. 'In the past', manufacturers had to have 'hits'. For example, because a store only has limited shelf space. Only products that run well get a place in this. This limit does not apply on the internet, so the offer can be infinite. This applies entirely to digital products. This changes the purchasing behavior. Web shops now achieve a large part of their turnover by selling one or two products from a whole bunch of products at the tail end of the curve. Chris Anderson calls this infinitely long tail 'The Long Tail'.

The long tail by Chris Anderson

The long tail is based on the theory that the longer the tail, the more you will sell. The huge supply creates demand. Chris Anderson mentions iTunes as an example. In the past a record store would have had a stock of maybe 10,000 titles, of which around 100 sell really good. These are the 'hits'. iTunes has a selection of millions of songs. They generate just as much revenue from songs that are downloaded once or twice as from songs that are currently popular. The subtitle of The Long Tail is Selling Less of More. The larger the offer, the higher your sales will be. According to Chris Anderson, this is even exponential from a certain point in time, because the supply automatically creates demand.

Article rating: 1.5 (23 reviews)
Share this article

Related articles

Show more

Popular articles

Show more

Direct contact with business professionals

Consultants
Rick De Vlieger
Rick De Vlieger
$ 0.06 PM
I'm the ONE Who knows about management & online marketing strategy. Call me for free!
show profile
Online marketeer
Aalsmeer ,  Netherlands
Languages: English, Dutch
'ManagementGoeroes' badge for Rick De Vlieger
online marketing marketing management e-commerce search engine marketing conversion optimization seo google ads affiliate management models management frameworks social media ads cro coaching strategy
Rick will be available in 2 days 6 hours 49 mins
Call anyway
Michael Conner
Michael Conner
$ 0.92 PM
I'm the ONE To come to for anything you need. If its on my list, I'm an expert. Hands down.
show profile
Pro investor
Harris County ,  United States
Languages: English
marketing advertising sales marketing and communication facebook ads website traffic website seo android building pcs virus and malware removal software installation hardware support software support basic computer troubleshooting handyman
Michael is available now
Call me
Tejesh Devadas
Tejesh Devadas
$ 0.19 PM
I'm the ONE Technology is my hobby
show profile
design engineer
Bangalore Urban ,  India
Languages: English, Hindi
marketing troubleshooting technology computer tr mobile p hindi kannada science
Tejesh will be available in 2 hours 19 mins
Call anyway
Karen Kainzer
Karen Kainzer
$ 0.06 PM
I'm the ONE trail gear advisor
show profile
Retail Supervisor
Yau Tsim Mong District ,  Hong Kong
Languages: English, Chinese, Tagalog
online store hong kong lantau trail lantau island hoka salomon hoka one one trail shoes english cantonese trail gear running gear advice
Karen will be available in 4 hours 49 mins
Call anyway
Victor Demmendal
Victor Demmendal
Free
(5)
I'm the ONE I'm the ONE who likes to share my knowledge. Let's hook up so I can help you.
show profile
Co-founder of TheONE
Zuidplas ,  Netherlands
Languages: German, English, Dutch
'TheONE' badge for Victor Demmendal
marketing communication events branding incentives project management instore marketing branding personal coaching platform technology c2c social commerce p2p platform personalbranding peopel2people
Victor will be available in 5 hours 49 mins
Call anyway