Accountable marketing

The term ‘accountable marketing’ comes from the 5 levels of customer focus model. According to Philip Kotler, it is the third level of customer focus that a company can have. With Accountable Marketing, the seller contacts the customer shortly after the sale to inquire whether the product meets expectations. The seller also asks for feedback if the product or service can be improved. This helps the company improve the product or service and perform even better. You could also call Accountable Marketing after-sales. Upselling or cross-selling can take place during the contact moment. The automotive sector is an example from the B2C market where a lot of accountable marketing takes place.

certified ManagementGoeroes expert badge
Rick De Vlieger Rick De Vlieger
04-01-2014 2 mins read
Related articles
Show more
185 marketing specialists available
  • Geert Pelsma
    Marketing strategist
    US$ 1,77 pm
  • Izrrael Sandrea
    Digital Marketing
    US$ 2,37 pm
  • Jose W.
    Digital marketing
    US$ 2,96 pm
  • Rick De Vlieger
    Online marketeer
    US$ 3,25 pm
  • Michelle Bunt
    Marketing Writer
    US$ 0,99 pm
  • Ewoud Uphof
    growth hacker and digital strategy
    US$ 3,55 pm
Show more