Basic marketing

With basic marketing the seller simply sells products without any significant kind of additional after-sales related service. This is the first level of a customer relationship that a company can have. Basic marketing is actually the most common form of marketing. Supermarkets are examples of companies that use basic marketing.

The term basic marketing comes from the management model on the 5 levels of customer focus.

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Rick De Vlieger Rick De Vlieger
04-01-2014 1 min read
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