Menu
Click here for instant contact with one of the 26 people who know about this topic

Dog

certified ManagementGoeroes expert badge
1 min read

The term Dog is used in the BCG matrix. Dogs are used to describe products or services that the company can say goodbye to. The growth is low, or is shrinking. The margins are low. This may be because the product or service is at the end of the product lifecycle, or because the battle with the competition is lost. Dog is actually a nasty name. Why would you want to say goodbye to your dog? I think in the 70s when the BCG analysis was introduced, it was viewed differently ;-)

In addition to Dogs, the BCG matrix also includes Stars, Question Marks and Cash Cows.

Share this article

Related articles

Show more

Popular articles

Show more

Latest Articles

Show more
Direct contact with a marketing professional
Rick De Vlieger
Rick De Vlieger
US$ 2,87 pm
Online marketeer
I'm the ONE Who knows about management & online marketing strategy.
Clodiane Norline
Clodiane Norline
US$ 0,33 pm
Social Media Leader
I'm the ONE to provide optimal service for all your business inquiries.
Stan Shao
Stan Shao
US$ 0,20 pm
College Student
I'm the ONE I'm the one who can guide you to reach further than who you want to be.
Miguel Magallon
Miguel Magallon
US$ 1,67 pm
Teach and Learn
I'm the ONE Senior bilingual finance executive, a business consultant, business professor
Kiera Hartl
Kiera Hartl
US$ 0,25 pm
ESL Teacher/Marketer
I'm the ONE I'm the jack of all trades. Professional ESL teacher, marketer, cooking, makeup.