Early adopters

certified ManagementGoeroes expert badge
1 min read

An Early adopter is someone who is one of the first to buy the product when introducing a new product. Early adopters are fans of the brand and are willing to buy it for a premium price.

The term early adopter comes from the product lifecycle model. The early adopters are very important for the successful launch of a product. You need people who are willing to buy a product whose utility or success is often not proven yet. For example, consider a Blu-ray player. The early adopters have to wait and see if all films will actually be released on Blu-ray. Therefore, early adopters often become product evangelists of the brand. They are so enthusiastic that they want the product to succeed and to promote it through word of mouth.

Share this article

Related articles

Show more

Popular articles

Show more

Latest Articles

Show more
Direct advice from marketing professionals
Rick De Vlieger
Rick De Vlieger
US$ 0,06 pm
Online marketeer
I'm the ONE Who knows about management & online marketing strategy. Call me for free!
Andrea Gaeta
Andrea Gaeta
US$ 0,58 pm
I'm the ONE who brings your products and services to Italy
Merijn Kegel
Merijn Kegel
US$ 6,54 pm
Serial Entrepreneur
I'm the ONE I’m the ONE that can improve & maximise business results with online marketing.
Jose Wiesner
Jose Wiesner
US$ 2,80 pm
Digital marketing
I'm the ONE with a long experience of life.
Daniel  Rusch
Daniel Rusch
US$ 0,47 pm
Account Manager
I'm the ONE who can help you to optimize your google ads account in max. 45 minutes