Call TheONE
Menu
Click here for instant contact with one of the 17 people who know about this topic

Elevator pitch

certified ManagementGoeroes expert badge
Rick De Vlieger Rick De Vlieger
25-03-2019 2 mins read

The elevator pitch is a concise version of your sales story. The idea is that you sell your product or service in the short time that you are in the elevator with someone (pitch).

The elevator is of course just one example. There are many situations in which you have to tell briefly and concisely what you are selling. For example when you first meet someone for a sales meeting. You only get one chance to make a first impression, which is why it is important that you know exactly what you can do for someone in a sales conversation.

The idea behind the elevator pitch is that you list for yourself what your most important selling arguments are (your USP’s). From these you make a couple of short and compelling sentences, and you learn these by heart.

Good salesmen always have their elevator pitch ready.

What is in a good elevator pitch?

A good elevator pitch has a number of properties:

  • It is short and to the point (maximum two minutes)
  • It contains the most important USP’s
  • It is easy to understand
  • It is enthusiastic
  • You know it by heart
  • It fits your target group

The last point is very important. You can also choose to make a separate elevator pitch for each target group. For example, a pitch that your grandfather and grandmother would also understand, and a pitch for customers who are at the same level of knowledge.

Related articles

Show more
Direct contact with business coaches
Rick De Vlieger
Rick De Vlieger
€ 2,50
pm
Online marketeer
I'm the ONE Who knows about management & online marketing strategy.
Jessica De León
Jessica De León
€ 0,15
pm
Industrial Engineer
I'm the ONE I'm the best
Virginia Jimenez
Virginia Jimenez
€ 0,71
pm
Teaching Artist
I'm the ONE I'm the ONE who can help you be creative, articulate; and help find resources.
Pablo Fernandez
Pablo Fernandez
€ 0,08
pm
Travel Expert
I'm the ONE Who can help you with your questions and needs as a friend. !!!
Robyn Keet
Robyn Keet
€ 0,30
pm
(1)
Business Strategist
I'm the ONE who aim is to empower Creative’s through one-on-one coaching.