Menu
Click here for instant contact with one of the 24 people who know about this topic

Google AdWords

certified ManagementGoeroes expert badge
1 min read

Google AdWords is Google's advertising program. Here, advertisers can purchase keyword ads. For example, if you search by 'flight tickets' (see screenshot below), there are several advertisers who bid on this keyword via Google AdWords. The advertisement where Google earns the most per click is at the top. The calculation that Google uses is as follows

Advertiser bid x Click Through Ratio (CTR) = Revenues per click

Google AdWords 4 Google AdWords ads when you search by flight tickets.
Share this article

Related articles

Show more

Popular articles

Show more

Latest Articles

Show more
Direct advice from online marketing experts
Rick De Vlieger
Rick De Vlieger
US$ 2,87 pm
Online marketeer
I'm the ONE Who knows about management & online marketing strategy.
Nitish Pandey
Nitish Pandey
US$ 0,20 pm
IT Professional
I'm the ONE I'm your our friend that'll help you with all IT issues
Cynthia Zuiderwijk
Cynthia Zuiderwijk
US$ 1,12 pm
~Choice Creates~
I'm the ONE die voor jou die BLIJdrage kan Zijn om jou verder te helpen....
Dave Fric
Dave Fric
US$ 0,99 pm
Work on computer
I'm the ONE who studied, travelled, made business and met plenty smart people with knowledge
Wesley Kelder
Wesley Kelder
US$ 1,97 pm
Health & Marketing
I'm the ONE voor Online Marketing, Voedingsadvies & Sport begeleiding / coaching