Google AdWords

certified ManagementGoeroes expert badge
1 min read

Google AdWords is Google's advertising program. Here, advertisers can purchase keyword ads. For example, if you search by 'flight tickets' (see screenshot below), there are several advertisers who bid on this keyword via Google AdWords. The advertisement where Google earns the most per click is at the top. The calculation that Google uses is as follows

Advertiser bid x Click Through Ratio (CTR) = Revenues per click

Google AdWords 4 Google AdWords ads when you search by flight tickets.
(0 reviews)
Share this article

Related articles

Show more

Popular articles

Show more
Direct advice from online marketing experts
Rick De Vlieger
Rick De Vlieger
$ 0.05 pm
Online marketeer
I'm the ONE Who knows about management & online marketing strategy. Call me for free!
Guido Tolkamp
Guido Tolkamp
Free
(14)
Entrepreneur
I'm the ONE who can help you with SEO and Marketing related questions
Wesley Kelder
Wesley Kelder
$ 1.82 pm
Health & Marketing
I'm the ONE voor Online Marketing, Voedingsadvies & Sport begeleiding / coaching
Kamel Zouaoui
Kamel Zouaoui
$ 1.09 pm
Account Manager
I'm the ONE Responsable de compte auprès d'une agence web
Jose Wiesner
Jose Wiesner
$ 2.73 pm
(4)
Digital marketing
I'm the ONE with a long experience of life.