Menu

Market Fit

certified ManagementGoeroes expert badge
1 min read

What does Market Fit mean? Market Fit is a concept from the book The Lean Startup by Eric Ries. With Market Fit, Eric Ries means that the market needs your product. It is not self-evident that the product (or service) that you introduce as a company to the market also fits in with the target group that you have in mind. Eric Ries says that you have to test whether this is the case. Preferably by making a prototype, for example. If it turns out that your target group is not very enthusiastic about your product, you have to adjust it. You do not yet have a Market Fit. If your product or service (whether or not after you have adjusted it) does catch on, you have Market Fit. From that moment on you must do everything to make the product large.

When asked as a company if you know whether your product has a Market Fit or not, Ries casually answered: 'Believe me. If a product has Market Fit, you know it'. This entrepreneur who asked the question clearly didn't have it yet.

I hope this gives more clarity about the concept of Market Fit.

Share this article

Related articles

Show more

Popular articles

Show more

Latest Articles

Show more
Direct advice from marketing experts
Rick De Vlieger
Rick De Vlieger
US$ 0,06 pm
Online marketeer
I'm the ONE Who knows about management & online marketing strategy. Call me for free!
Nadine Scheel
Nadine Scheel
US$ 1,12 pm
Digital Marketer
I'm the ONE Digital Marketer with passion for beauty. Brand Yourself- Level up your business
Yori Coppens
Yori Coppens
US$ 18,12 pm
Online Marketing
I'm the ONE who can help you make 6 figures with Online Marketing!
Jeremiah Imahe
Jeremiah Imahe
US$ 0,37 pm
Teacher
I'm the ONE i can teach you english
Wesley Kelder
Wesley Kelder
US$ 1,87 pm
Health & Marketing
I'm the ONE voor Online Marketing, Voedingsadvies & Sport begeleiding / coaching