Market penetration

certified ManagementGoeroes expert badge
1 min read

Market penetration is a term used in the Ansoff matrix. With market penetration, as a company, you choose the strategy to enter an existing market. As a company, you are going to fight yourself into a market. The focus in market penetration in the Ansoff matrix is therefore primarily on sales and marketing. An example of a company that has opted for market penetration in the past is Microsoft, which entered the games market relatively late with its Xbox, while Sony and Nintendo were already big at it. By investing enormously in marketing, they managed to gain a place in the games market.

In the Ansoff matrix you can choose between four strategies. In addition to market penetration, you can also opt for market development, differentiation and product development.

Article rating: 3.6 (5 reviews)
Share this article

Related articles

Show more

Popular articles

Show more
Direct marketing advice from an expert
Jeremiah Imahe
Jeremiah Imahe
$ 0.37 pm
Teacher
I'm the ONE i can teach you english
Dimitri De Meester
Dimitri De Meester
$ 1.07 pm
BuildingPartnerships
I'm the ONE To help companies with a strong story to grow in any possible way.
Lex Ouburg
Lex Ouburg
$ 0.55 pm
Serial entrepreneur
I'm the ONE that helps you with your business plan or other business questions
Lars Konijnenberg
Lars Konijnenberg
$ 1.69 pm
Marketing Strategist
I'm the ONE Who can help you scale and grow you business through creative marketing strategy
Ben Steenstra
Ben Steenstra
Free
(37)
Co-founder of TheONE
I'm the ONE co-founder of TheONE