Menu
Click here for instant contact with one of the 24 people who know about this topic

Partnership marketing

certified ManagementGoeroes expert badge
Rick De Vlieger Rick De Vlieger
04-01-2014 1 min read

Partnership Marketing is the fifth and highest level of a customer relationship that a company can have with its customers. The company works continuously with the customer to ensure that the customer gets even more out of the product. The seller really takes the role of a consultant. The seller completes the product as it were. An example is a technology company that sells highly specialized machines. A few days a month a technician from the manufacturer comes by to monitor and improve the performance of the machine. In partnership marketing, the advice is often given at a strategic level on how the products of one company can make the other company even better. The concept of partnership marketing comes from the management model of the 5 levels of customer focus. Partnership Marketing actually only occurs in B2B relationships. This form of marketing is too expensive for B2C.

Related articles

Show more
Direct contact with marketing experts
Rick De Vlieger
Rick De Vlieger
US$ 2,87
pm
Online marketeer
I'm the ONE Who knows about management & online marketing strategy.
Wesley Kelder
Wesley Kelder
US$ 1,97
pm
Health & Marketing
I'm the ONE voor Online Marketing, Voedingsadvies & Sport begeleiding / coaching
online
Andrea Gaeta
Andrea Gaeta
US$ 0,61
pm
Sales-Export-Mktg
I'm the ONE who brings your products and services to Italy
online
Robyn Keet
Robyn Keet
US$ 0,33
pm
(1)
Business Strategist
I'm the ONE who aim is to empower Creative’s through one-on-one coaching.
Sara  Betancur
Sara Betancur
US$ 0,10
pm
Management engineer
I'm the ONE fun and easygoing latin girl who enjoy teaching. I'd love to speak with you!