Call TheONE
Menu
Click here for instant contact with one of the 14 people who know about this topic

Proactive marketing

certified ManagementGoeroes expert badge
Rick De Vlieger Rick De Vlieger
04-01-2014 1 min read

With proactive marketing, the seller regularly contacts to discuss the use of the product. Tips are also given so that the customer can get even more out of the product. Proactive marketing is the fourth level in the management model of the 5 levels of customer focus. You could also characterize proactive marketing as account management. Cross- and up-selling can also take place during the various contact moments. A lot of proactive marketing occurs within B2B in particular. For most consumer products, customer value is too low to apply to account management. An exception is, for example, a mortgage adviser / insurance agent or private banking where only very wealthy people may become customers.

Related articles

Show more
Direct marketing advice from professionals
Rick De Vlieger
Rick De Vlieger
€ 2,83
pm
Online marketeer
I'm the ONE Who knows about management & online marketing strategy.
First 5 min free
Anna Khuade
Anna Khuade
€ 0,50
pm
Business Consultant
I'm the ONE to call on for market research, help refine ideas or improve existing operations
Loriette  Itholeng
Loriette Itholeng
€ 0,42
pm
Helping Others
I'm the ONE I'm the one that can make you feel like the world is an oyster.
BeArt Collection
BeArt Collection
€ 0,07
pm
(1)
Sharing artknowledge
I'm the ONE who created BeArtCollection Society. We guide you to become our art dealer !
First 1 min free
Cedric Laforge
Cedric Laforge
€ 0,50
pm
Product manager
I'm the ONE 10 years of outstanding experience in marketing, communication, product mgmt
First 20 min free