certified ManagementGoeroes expert badge
2 mins read

What is a prospect? A prospect is a potential customer. It is a term used in CRM. The term prospect comes from the well-known sales funnel model. In the sales funnel we distinguish different stages in which a potential customer can be. A prospect is in between a suspect (of which you suspect he wants to become a customer) and a customer. A prospect has often already been in contact, or he or she has indicated that he or she wants to be in contact, for example, because an appointment has already been scheduled. The term 'hot-prospect' is also often used in the sales funnel. These are potential customers who have indicated that they want to become a customer, but whose contract has not yet been signed, for example. The sale can therefore still not continue, but it is very close. Sellers often tend to identify potential customers as hot prospects too quickly. The disappointment is then great if he ultimately does not convert into a customer.

Article rating: 4.1 (27 reviews)
Share this article

Related articles

Popular articles

Show more
Direct contact with sales professionals
Henk Hoeksema
Henk Hoeksema
$ 1.62 pm
it projects, football and my family
I'm the ONE who can help you optimize your organization with software, this with the purpose of service quality and efficiency. I can help with advice in product selection and achieving your goals.
Ewoud Uphof
Ewoud Uphof
$ 3.25 pm
growth hacker and digital strategy
I'm the ONE seasoned growth hacker with 8 years experience
Fabian Leeuwen
Fabian Leeuwen
$ 0.76 pm
manager, ambassadeur, klantenservice
I'm the ONE i’m the One who loves to talk!
Omar Alabbas
Omar Alabbas
$ 0.27 pm
I'm the ONE insistence and Commitment is the key to success
Bogdan Haiducu
Bogdan Haiducu
$ 0.50 pm
I'm the ONE Immersive traveler, food/cooking buff, eclectic, and a voracious reader.