Call TheONE
Menu
Click here for instant contact with one of the 62 people who know about this topic

Prospect

certified ManagementGoeroes expert badge
Rick De Vlieger Rick De Vlieger
03-01-2014 2 mins read

What is a prospect? A prospect is a potential customer. It is a term used in CRM. The term prospect comes from the well-known sales funnel model. In the sales funnel we distinguish different stages in which a potential customer can be. A prospect is in between a suspect (of which you suspect he wants to become a customer) and a customer. A prospect has often already been in contact, or he or she has indicated that he or she wants to be in contact, for example, because an appointment has already been scheduled. The term 'hot-prospect' is also often used in the sales funnel. These are potential customers who have indicated that they want to become a customer, but whose contract has not yet been signed, for example. The sale can therefore still not continue, but it is very close. Sellers often tend to identify potential customers as hot prospects too quickly. The disappointment is then great if he ultimately does not convert into a customer.

Related articles

Show more
Direct contact with sales professionals
Rick De Vlieger
Rick De Vlieger
US$ 3,34
pm
Online marketeer
I'm the ONE Who knows about management & online marketing strategy.
First 5 min free
Jose W.
Jose W.
US$ 3,04
pm
(4)
Digital marketing
I'm the ONE with a long experience of life.
Milagros Agustina Blache
Milagros Agustina Blache
US$ 0,12
pm
I teach English
I'm the ONE I' the ONE who can teach you speak properly english or spanish.
Nastasha Velasco
Nastasha Velasco
US$ 0,71
pm
Marketing.Data.
I'm the ONE that facilitates marketing and business development for market leadership.
Sam Charawani
Sam Charawani
US$ 1,01
pm
Sales Expert
I'm the ONE Sale is a talent but everybody can be a good salesman/woman