Push marketing

Push marketing (also referred to as push strategy) is marketing that is used to try to sell your product actively. Examples of push marketing are:

  • Telephone sales Account management Promotions such as discounts

Push marketing is, therefore, a pro-active form of marketing. Companies that opt for push marketing often focus on a specific target group that is not easily reached by mass communication, or for example have products with high margins. This means that more can be spent on each product and, for example, personal sales are worthwhile. Push marketing is often used in the B2B market.

The opposite of Push marketing is Pull marketing.

Push marketing online

A form of push marketing that is applied online is, for example, e-mail marketing. Many websites also offer new visitors a discount code, which tempts them to place an order sooner.

With keyword marketing via Google AdWords, you can also distinguish between push and pull marketing. Keywords that are related to the company (e.g., shoes for a shoe webshop) could be seen as pull marketing. After all, the consumer was already looking for shoes. However, if they would anticipate a question, you could call it push marketing. For example, someone who is looking for walking holidays could also offer you whether they sometimes need new shoes. These kinds of offers will be a lot less good convert.

See also 5 levels of customer focus.

certified ManagementGoeroes expert badge
Rick De Vlieger Rick De Vlieger
14-01-2014 2 mins read
Related articles
Show more
182 marketing specialists available
  • Jose Pallas
    Digital strategist
    US$ 0,43 pm
  • Izrrael Sandrea
    Digital Marketing
    US$ 2,35 pm
  • Geert Pelsma
    Marketing strategist
    US$ 1,76 pm
  • Jose W.
    Digital marketing
    US$ 2,93 pm
  • Rick De Vlieger
    Online marketeer
    US$ 3,22 pm
  • Billie Christelle Igabe
    #Growth Marketing
    US$ 0,57 pm
Show more