Reactive marketing

The term reactive marketing comes from the 5 levels of customer focus model of marketing guru Philip Kotler. It is the second level of customer focus that a company can have. With reactive marketing, a company sells a product and gives the customer the opportunity to call if he or she has questions. You, therefore, provide service through a help desk. Examples of companies that use response marketing are telephone and cable companies. If you want more service from them, you have to pay for this.

certified ManagementGoeroes expert badge
Rick De Vlieger Rick De Vlieger
04-01-2014 1 min read
Related articles
Show more
185 marketing specialists available
  • Geert Pelsma
    Marketing strategist
    US$ 1,77 pm
  • Izrrael Sandrea
    Digital Marketing
    US$ 2,37 pm
  • Jose W.
    Digital marketing
    US$ 2,96 pm
  • Rick De Vlieger
    Online marketeer
    US$ 3,25 pm
  • Michelle Bunt
    Marketing Writer
    US$ 0,99 pm
  • Ewoud Uphof
    growth hacker and digital strategy
    US$ 3,55 pm
Show more