Brand equity

certified ManagementGoeroes expert badge
1 min read
Rick also wrote about

Brand equity is a term used in marketing to indicate the value of a brand. Brand equity can best be described as 'brand value'. Then we are not talking about how much the brand is worth in money, but how much extra value the brand has compared to an unbranded product with the same characteristics and the same quality.

Brand equity example

Suppose you have an Ipad. This costs 450 euros in the store and another tablet with the same characteristics and of the same quality, but unbranded or from an unknown brand is offered for 200 euros. At that time you can say that the brand equity of the Apple brand is 250 euros. The brand equity, as well as the total value of a company, is very difficult to determine.

Article rating: 3.0 (7 reviews)
Share this article

Direct contact with business experts

Finance/legal services
Scarleth Rondón
Scarleth Rondón
$ 0.25 PM
I'm the ONE I am a complete business consultant, I am someliere. I like wines.
show profile
Miami-Dade County ,  United States
Languages: Spanish
budget financial development investing acciones de usa financial advice personal development personal advice development registro de empresas apertura de ctas florida modelos de negocios asesoria de negocios design thinking designing deal structuring
Scarleth is offline
and available now
Callback request
Robel  G Michael
Robel G Michael
$ 0.28 PM
I'm the ONE that offers customised and personalised consultancy. NO SOP
show profile
Vienna ,  Austria
Languages: Dutch, English, Italian, German
financial advice relationships startups business development consultancy dutch italian amharic event cooking
Robel is available now
Call me
Michael Conner
Michael Conner
$ 0.92 PM
I'm the ONE To come to for anything you need. If its on my list, I'm an expert. Hands down.
show profile
Pro investor
Harris County ,  United States
Languages: English
accounting investing android building pcs virus and malware removal software installation hardware support software support basic computer troubleshooting handyman home maintenance mechanic framing tires car maintaince
Michael will be available in 1 hour 19 mins
Call anyway
Kayleb Goh
Kayleb Goh
$ 1.40 PM
show profile
Languages: English, Chinese
accountant recommendations audit services singapore tampines locations pasta recipe chicken appliances tools positive mindset dealing with debt dealing with parents design thinking
Kayleb will be available in 2 hours 18 mins
Call anyway
Mustafa Kemal Keçeli
Mustafa Kemal Keçeli
$ 0.06 PM
I'm the ONE best the one
show profile
Fatih ,  Turkey
Languages: Turkish, English
finance istanbul antalya engineering all electrinics academic world kitchen green kendi ttle sport work run football all food all hom work studenta
Mustafa Kemal is available now
Call me