Brand equity

certified ManagementGoeroes expert badge
1 min read

Brand equity is a term used in marketing to indicate the value of a brand. Brand equity can best be described as 'brand value'. Then we are not talking about how much the brand is worth in money, but how much extra value the brand has compared to an unbranded product with the same characteristics and the same quality.

Brand equity example

Suppose you have an Ipad. This costs 450 euros in the store and another tablet with the same characteristics and of the same quality, but unbranded or from an unknown brand is offered for 200 euros. At that time you can say that the brand equity of the Apple brand is 250 euros. The brand equity, as well as the total value of a company, is very difficult to determine.

Article rating: 3.3 (8 reviews)
Share this article

Related articles

Popular articles

Show more

Direct contact with business experts

Finance & legal advisors
Sang Ngo
Sang Ngo
$ 0.42 PM
Planning and Doing
I'm the ONE who will turn your vision into reality. So believe it!
Irene  van Aalst
Irene van Aalst
$ 0.18 PM
Psycho therapeut
I'm the ONE Personal coach & Psychosociaal counselor van beroep. - www.irenevanaalst.nl -
Garry Yu
Garry Yu
$ 0.83 PM
Handy Man
I'm the ONE I’m the ONE who can help you or help you to find help.
Ashwathi Anand
Ashwathi Anand
$ 0.06 PM
accountant
I'm the ONE be myself
Robel  G Michael
Robel G Michael
$ 0.28 PM
Business
I'm the ONE that offers customised and personalised consultancy. NO SOP