Brand equity

certified ManagementGoeroes expert badge
1 min read

Brand equity is a term used in marketing to indicate the value of a brand. Brand equity can best be described as 'brand value'. Then we are not talking about how much the brand is worth in money, but how much extra value the brand has compared to an unbranded product with the same characteristics and the same quality.

Brand equity example

Suppose you have an Ipad. This costs 450 euros in the store and another tablet with the same characteristics and of the same quality, but unbranded or from an unknown brand is offered for 200 euros. At that time you can say that the brand equity of the Apple brand is 250 euros. The brand equity, as well as the total value of a company, is very difficult to determine.

Article rating: 3.3 (8 reviews)
Share this article

Related articles

Popular articles

Show more
Direct contact with business experts
Ashwathi Anand
Ashwathi Anand
$ 0,06 pm
I'm the ONE be myself
Dewald van der Walt
Dewald van der Walt
$ 0,22 pm
Warranty Creditors
I'm the ONE who can help with language, accounting and microsoft office
Thushini Naidoo
Thushini Naidoo
$ 0,08 pm
I'm the ONE expert in pickling,sauces & chutneys with experience in operations & accounting.
Scott Woods
Scott Woods
$ 0,50 pm
I'm the ONE who will teach you want you want to know.
Aliska Robinson
Aliska Robinson
$ 0,13 pm
I'm the ONE talk