Pitch Deck for investors | 7 tips and examples for startups

Pitch Deck for Investors - There are several theories about what a Pitch Deck must meet for a startup. It has to do with the fact that there are many different types of investors and many kinds of industries.

A different type of pitch deck is needed for a fish & chips stall in the city center than for the soft drink factory in the countryside. And asking 100 Dollars from your neighbor is something else than 50 Million Dollars from a professional investor. There are several basic rules to keep in mind.

Pitch Deck tips and tricks

Making a Pitch Deck for Investors | Why do you need it?

A Pitch Deck is intended to arouse interest among potential investors. It is, therefore, not a business plan! It is intended to explain briefly and concisely what you are doing and why this can be interesting for an investor. If you are going to make a Pitch Deck for your startup, you must follow the following rules:

  • Usually a Pitch Deck cannot be larger than 7 to 10 clean PowerPoint or KeyNote pages.
  • The story must be clear, structured, and well-arranged.
  • In less than 5 minutes, the investor must understand and be interested

Below some Pitch Deck examples and tips:

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Making a Pitch Deck for Investors | 7 tips for startups

There are several basic rules that you must comply with when you are going to make a Pitch Deck. They apply to every type of business and every type of investor. Here are the most important topics for startups:


1. Start with the "problem" that you experience and the "solution" that you have for this

Try to tell this as short and as powerful as possible. One sentence says more than 100 words, and with that one sentence, you want to arouse immediate interest. Do not explain how it works, but what you do and why you do this.

An example of this is: Google provides outdated, conflicting, and too many sponsored information. This is why TheONE puts someone with a question in direct contact with someone who has the real and up to date answer.

The problem theone-pitch-deck-example-the-problem

The solution theone-pitch-deck-example-the-solution

2. Tell who you are

State why you can offer a solution to the problem like no other. What background and skills do you and your team have?

About us theone-pitch-deck-example-about-us

The team


3. What are the characteristics of the solution

Briefly explain how your product or service works. What can or does it all offer and what are the Unique Selling Points.

The unique selling points theone-pitch-deck-for-investors-unique-selling-points

4. What does the market look like

Which players in the market have similar solutions, what do you know about them and what is the evident demand. Make sure you know what your competitive position is.

The market theone-pitch-deck-for-investors-the-market

The competition theone-pitch-deck-for-investors-the-competition

5. How much capital and time is needed before a profit is made

Preferably explain based on an operating budget and cash flow planning why you need what amount and how and when you will make a profit. What are you going to spend the investment on and how do you earn it back?

The current facts theone-pitch-deck-for-investors-current-facts

The current status theone-pitch-deck-for-investors-current-facts-and-effort

The market approach theone-pitch-deck-for-investors-market-approach

The roadmap theone-pitch-deck-for-investors-roadmap

6. Return of Investment

Tell what you ask the investor and what you give in return when.

The investment needed theone-pitch-deck-for-investors-investment-needed

The offer theone-pitch-deck-for-investors-investment-offer

7. Design and layout

Make sure your Pitch Deck looks neat. That reads better and looks more professional and pleasant.

Contact pitch-deck-voorbeeld-afsluiter

Making a Pitch Deck for Investors | 7 pitfalls for startups

Making a Pitch Deck is not difficult if you know how to prevent the following seven pitfalls.

1. Details

A Pitch Deck is meant for transferring the main lines. Details don't matter. Make a distinction between what really matters and what are the side issues. It is often the most difficult part because what an outsider finds details can, in your belief, make the difference for you why you have a competitive advantage.

2. Professional Development

You know so much about your subject and are so absorbed in it that you automatically assume that what you think is wonderful and unique. Someone who knows nothing about it will have a different opinion. Because you do not have the time to explain, you do want to prevent this. You also want to prevent jokes that are only used within your industry or field.

3. A lot of professional jargon

The use of professional jargon is out of the question. The investor who does not understand the jargon will not ask for an explanation, and it distracts from the actual message.

4. Too much optimism

The chance that you will be a millionaire in two months is not very likely. Investors understand that. Try to paint a realistic picture of the future and take into account setbacks in your financial budget.

5. Reward yourself before results

Also, make sure that you do not want to first reward yourself with the money from the investor(s) for previously delivered services without showing results first. Investors invest in the future, not in costs incurred in the past.

6. Too much humility

Humility as a courtesy is an admirable quality, but if you do not show self-confidence that it will be a success, how should the investor believe this? The same applies to not paying salary or reward for a very long time. Investors know that you cannot survive without money.

7. Bluffing

Do not tell how great you are and what you have already achieved if not everything is 100% true. That makes you unreliable and a bluffer.

Hopefully, these Pitch Deck examples and tips have helped you. Do you want advice from an investment and Pitch Deck expert? Then call now directly via Live Video calling. Thanks to the screen sharing function, the pitch deck expert can help you if you have already made a Pitch Deck.

Ask startup and business coaches for advice via live video calling
Learn all about creating a pitch deck from other entrepreneurs or business coaches
Pay per minute and the first minute is always free
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Ben Steenstra Ben Steenstra
02-04-2019 6 mins read
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