Marketing models

Marketing models can be found here. We have listed all the most important marketing models and frameworks for you.

Which marketing models and frameworks do we handle:

Marketing strategy models

Marketing models for external analyzes

  • DESTEP analysis - The DESTEP analysis is a model that helps you make an external analysis. This is applicable in a marketing plan, among other things.
  • Five forces model of Porter - The 5 forces model of Michael Porter helps you make an external analysis of a market.

Marketing models for internal analysis

Latest Articles

  • 5 levels of customer focus
    Philip Kotler distinguishes in his book Marketing management five levels of customer focus that a company can have.
    Rick De Vlieger
    25-03-2019
    3 mins read
    5 levels of customer focus
  • Confrontation matrix
    Confrontation matrix creation - The confrontation matrix is a method that you apply after you have made a SWOT analysis.
    Rick De Vlieger
    13-04-2016
    5 mins read
    Confrontation matrix
  • Six influencing strategies Cialdini
    Robert Cialdini is an American professor of marketing and psychology.
    Rick De Vlieger
    02-12-2013
    6 mins read
  • AIDA model
    The AIDA model was first used in 1925 in the book Theories of Selling by E.K.
    Rick De Vlieger
    02-06-2013
    6 mins read
    AIDA model
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Popular articles

  1. SWOT analysis
    Rick De Vlieger
    13-03-2013 7 mins read
  2. Six influencing strategies Cialdini
    Rick De Vlieger
    02-12-2013 6 mins read
  3. AIDA model
    Rick De Vlieger
    02-06-2013 6 mins read
  4. Confrontation matrix
    Rick De Vlieger
    13-04-2016 5 mins read
Show more
Rick De Vlieger
Rick De Vlieger
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