Avenged Sevenfold Reveal Reasoning Behind Dropping New Album 'The Stage' Album By Surprise
Two weeks ago, they released a new track titled 'The Stage'.
Today (October 28th), they dropped the entire record with the same name out of the blue.
In an interview with Rolling Stone, the band revealed why they've decided to release the album the way they did.
Here's what they said:
"Everyone else is dropping the breadcrumbs, having four or five singles before their record comes out. It completely takes away the mystique of the record; by the time it actually comes out, you've already done 50 interviews about what the record's about and is going to sound like. It's 2016; people's attention spans are so short at this point, who has time for three months of lead-up?
You've got five guys over here who are very bored of that; so for us, it was about keeping the hype very short and sweet, and then executing on all levels. Here's the record—we spent a long time on it, and it's available for you now. And now we can all learn about the record together, after you hear it, instead of hearing all these things about it as we're dribbling crumbs at you.
"We just said, 'No BS this time—we're just going to do everything that we want to do, from the live show to the merchandising, to how we present this thing and how we release it.'"
"The more I read about, the deeper down this rabbit hole I got, I thought, 'You know what? I really want to talk about this! It's something that's going to be an issue in the future, for our kids and our kids' kids; and if we have a voice that can be screamed from the top of a mountain, I wanted this to be one of those things where we can maybe educate our fans a little bit – or maybe inspire them to educate themselves."
He continues, "We wanted to write about artificial intelligence, not really in a sci-fi way, not in a Terminator sort of way, but in more in, like, a scientific way. The album is talking about things that are right around the corner that could potentially be changing the world.
"We have this yearning to know the answers to the big questions about space and why we're here; we can't evolve fast enough to figure these answers out on our own, but we can do it through artificial intelligence. But there's also some very scary downsides that could come if we don't put the right safety precautions in there," Shadows concludes.