ALBUM REVIEW: Gorillaz - The Now Now

certified Strife expert badge
5 mins read



Gorillaz, the virtual alternative band led by Damon Albarn and Jamie Hewlett, have officially released their much anticipated album The NOW NOW. The album is entirely written from 2-D’s perspective, and brings light to heavy topics such as addiction and self-destructive behaviors.

The album opens with Humility, a beachy tune about rekindling a past relationship, possibly alluding to Brexit, Britain’s decision to separate from the European Union. With lines like “shoot it true” and “you better have good aim”, it is clear that in order to make this relationship work, one must be determined to do so. 2-D struggles with deciding whether to try and mend this relationship, or to just drop it altogether.

The second song featured on the album is Tranz, a song with a beat almost as catchy as Gorillaz’s Dare. The virtual band members of Gorillaz are notorious for their drinking habits, and it’s no secret these habits are self-destructive. Lyrics such as “when you get back on a Saturday night and your head is caving in” relate to being hungover, and “do you turn into your effigy” points out that drinking too much can cause one to turn into someone with an aim to destroy. The song is a silent question of ‘do you regret the way I do?’

Hollywood references the fact that people will do anything for fame, and they often get too caught up in their jealousy of others lives.It is easy to get high on the idea of stardom, but it is often not what is expected. The fourth song, Kansas, is a non-love song about the impossibility of moving on from a past love. 2-D tries hard to forget the love interest, but he ultimately ends up falling for the person that rejected him all over again.

Sorcererz confronts the idea of conforming and the death of individuality due to individuals getting too caught up in the past. The song highlights the struggle of remaining unique in a conformist society, and 2-D reminds the listener to pause and reflect on what makes them different.

Idaho is exactly what it sounds like. An ode to Idaho. Damon Albarn spent some time in the Bruce Willis ski lodge in Blaine County, Idaho. Gorillaz’s fourth album, The Fall was entirely composed in Idaho. Idaho is almost a surreal calming place to Albarn, and he uses this song to reconcile with the state.

Lake Zurich is a possible response to the criticism Humanz faced. Albarn states “I’ve made up my mind, to share my vision with the world”, thus him deciding to release the previous album regardless of the backlash, and in response to the aftermath, Albarn claims he’s “not responsible for” it.

In Magic City, 2-D could be described as ‘looking down on humankind’ and observing their accomplishments such as expanding life to other planets, “look there’s a billboard on the moon”. While it’s clear that 2-D is high, he claims “You [the drug] got me questioning it all”. If it were not for this drug in his system, 2-D would not be able to view the world in this way, and he would not have developed a higher understanding for society.

Fire Flies deals with Damon Albarn’s battle with Heroin. Albarn once felt that he needed the drug in order to create amazing music as it “put the force in me [Albarn]”. He kept following false hopes, or “fire flies”, that the drug was providing him. When battling the addiction, he knew it was hurting him, but he was too withdrawn to care. 

One Percent is solely all about existing and taking in what experiences you can. Listening and receiving. 

The final song on the album, Souk Eye, is another love song about breaking up, but always coming back to that same old love. 2-D tries to reel the love back in by promising new experiences, “I'll be a regular guy for you, I never said I'd do that”. No matter what 2-D does, he “will always think about” his love.

Will 2-D ever end this clearly toxic relationship? Will Murdoc ever be freed from jail? I guess we will have to wait for the press interviews to find out.

Written by Ava Caron

(0 reviews)
Share this article

Related articles

Show more

Popular articles

Show more


Musicians & singers
Abigail Milmon
Abigail Milmon
$ 0.08 PM
I'm the ONE who goes to every concert I can.
show profile
Washington County ,  United States
Languages: English
'Strife' badge for Abigail Milmon
concert photography concert reviews concerts concert photographer quality concepts for music videos concepts for artist artwork singer photography concert artist management writing social media music test
Abigail will be available in 8 hours 4 mins
Call anyway
Natalie R
Natalie R
$ 0.08 PM
I'm the ONE who is always there to share an enthusiasm for music and living in the moment.
show profile
Music-based Writer
Monroe County ,  United States
Languages: English
'Strife' badge for Natalie R
guitar basics music reviews music strife photography design writing artist graphic design musicjournalism art photo editing journalist
Natalie is available now
Call me
Sarah  Smiles
Sarah Smiles
$ 0.08 PM
I'm the ONE who's passionate about music, writing, and dance.
show profile
Student and Writer
Duval County ,  United States
Languages: English, Korean
'Strife' badge for Sarah  Smiles
music concert reviews concerts music reviews lyric interpretations writing music strife concert reviews concerts bands lyrics album review themes articles
Sarah will be available in 20 hours 34 mins
Call anyway
Harrie van der Lubbe
Harrie van der Lubbe
I'm the ONE that might be able to help you If you have difficult technical questions
show profile
Creative Developer
Tangerang ,  Indonesia
Languages: German, English, Indonesian, Dutch, Thai
'TheONE' badge for Harrie van der Lubbe
singing classical choir video calls messaging agents p2p platform jakarta karawaci cmas dutch english bitterballen homebrewing stoofvlees
Harrie is available now
Call anyway
Burns Oz
Burns Oz
$ 0.06 PM
I'm the ONE who thinks outside the box! get expert advice !
show profile
Music producer
Melbourne City ,  Australia
Languages: English, Turkish
daw electronic music production english turkish car mechanical hacks
Burns is available
but not online right now
Callback request