Facebook Invests Millions For Music Rights For Videos On Their Website

facebook-invests-millions-for-music-rights-for-videos-on-the-website

In the past, whenever you uploaded a video on your Facebook page with some music in it, it was bound to get taken down sooner or later due to copyright claims from the artists and their labels. However, Facebook is working towards fixing this issue, so that hopefully in the near future, videos with music, aswell as covers,  can be uploaded on the massive social media website once again.

Facebook is looking into the possibility to pay a total of "hundreds of millions" of dollars to the major labels to purchase music rights to their artists' music, and with that ensure their users to be able to include music in their videos without the threat of those videos being taken down again.

The fact that this announcement was made just now is not really coincidental, as it turns out that Facebook is looking to challenge YouTube as the world's leading site for videos.
Youtube has received some backlash from the industry in the past, as they allegedly pay too little to their creators. They've also been under fire for not respecting intellectual property enough. 

Bloomberg Industry also shared some insight on the recent news:
"Getting into business with Facebook presents something of a Faustian bargain. Rights holders need a deal. Given the current legal framework for copyright online, users are going to upload video with infringing material no matter what. The onus is on rights holders to police those videos. A deal ensures they get something rather than waste resources tracking down all the illegal videos."

Facebook is very eager for this deal to go through to avoid frustration with their users as they enroll a new feature called Watch, a new Facebook hub, which is a new place for creators and pages to share their videos. Facebook is attempting to attract billions of additional advertisement revenue. They are also looking into creating their original content for the new Facebook feature.

What do you think? Does Facebook have what it takes to challenge YouTube?

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Cane Hill
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Glenn van den Bosch Glenn van den Bosch
09-09-2017 2 mins read
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