what turned out differently than expected in 2020?
Webinars: Just after the outbreak of Covid-19 we were able to put our webinar functionality live mid April 2020. This was an essential part of our strategy to complement live video calling, because webinars are very suitable for sharing knowledge. Expectations were high due to a number of unique features such as:
- Within 3 simple steps everyone can easily create a free webinar
- Webinars are shared within our community
- Webinars are available on the user's profile (instead of sharing a link each time).
We suspect that due to the sudden rise of, among others, Zoom and Microsoft Teams, there is at the moment a lack of interest or desire for another platform. Even when it’s free and better. We are considering what we can do with this.
Affiliate marketing: We had great hopes to sell our webinar functionality at an affordable price through affiliate marketing. When after six weeks no subscription had been sold, we decided to offer webinar hosting for free.
B2B partnerships: Our first partner that let us integrate our platform into their platform is active in the sports and fitness industry. Because of Covid-19, the rollout of their platform was severely delayed. Because this should have been our primary showcase, we are waiting until 2021 to actively promote this again.
Crowdfunding: Perhaps the biggest set-back of 2020 was the failed crowdfunding campaign on WeFunder. Prior to the campaign, we had more than 100,000 Euros in pledges with which we could kick things off. A few days before live-course we wanted to capitalizr these pledges, but because of Covid-19 and the fear of the economic consequences, more than 80% of these pledges evaporated. This contributed to a failed introduction on the WeFunder platform, where we were not promoted to potential other investors within the platform due lack of initial backing.