Create a Damn Good Business Plan and Pitch Deck and Start

Starting a business can seem like a daunting task, filled with complexities and uncertainties. However, it doesn't have to be that way. With the right approach and a damn good plan, you can save time and quickly launch your startup. In this crash course, Ben Steenstra will break down the process and simplify the complexity, allowing you to focus on what truly matters.


Launching a successful startup begins with a damn good business plan and a compelling pitch deck. These two components serve as the foundation for your entrepreneurial journey, guiding your actions and attracting the necessary resources. While many people believe that creating a business plan is a convoluted process, we will demonstrate that it can be straightforward and efficient. By stripping away unnecessary details and focusing on the essence of your idea, you'll be equipped with a plan that will excite potential investors and stakeholders.

The Essence of Your Idea

Before diving into the intricacies of a business plan, it's crucial to clarify the core concept of your startup. What problem are you solving? What unique value do you bring to the market? By clearly defining the essence of your idea, you can communicate it effectively to others. By highlighting the significance of your solution, you'll be able to capture the attention and interest of potential investors and customers.

The Mindset of an Entrepreneur

Embarking on the journey of entrepreneurship requires a particular mindset. Successful entrepreneurs possess traits such as resilience, adaptability, and determination. They are not afraid to take risks and learn from failures. Developing the right mindset is essential for overcoming challenges and staying motivated during the ups and downs of building a startup. Throughout this course, we will explore the mindset necessary for startup success and provide insights on how to cultivate these qualities.

Writing a Business Plan

A business plan serves as a roadmap for your startup. It outlines your goals, strategies, and financial projections. However, many entrepreneurs get overwhelmed by the idea of creating a lengthy and detailed plan. The truth is, most people don't have the time or interest to read a 500-page document. In this course, we will show you how to simplify the process and focus on the essential elements of a business plan. By distilling your ideas into a concise and impactful format, you'll be able to communicate your vision effectively.

Creating a Financial Model

Understanding the financial aspects of your startup is vital for its success. While finance can be a complex topic, we will guide you through the process of creating a financial model that captures the key elements. By forecasting revenue, expenses, and cash flow, you will gain a better understanding of your startup's financial health and projections. We will break down the financial model into manageable components, ensuring that you have a solid grasp on the numbers that drive your business.

Making a Pitch Deck

A pitch deck is a concise and visually appealing presentation that showcases the most critical aspects of your business. It is an opportunity to captivate investors and stakeholders, sparking their interest and convincing them of your startup's potential. Crafting an effective pitch deck requires careful consideration of the key points you want to convey. We will provide guidance on structuring your pitch deck, selecting compelling visuals, and delivering a powerful narrative that resonates with your audience.

Finding Investors

Securing funding is often a crucial step in launching a startup. However, attracting investors can be a challenging task. In this course, we will explore strategies for finding the right investors for your business. We will delve into networking techniques, building relationships, and presenting your plan in a way that piques investor interest. By understanding the investor's perspective and aligning your pitch with their expectations, you can increase your chances of obtaining the necessary funding.

The Launch

With a damn good business plan and a compelling pitch deck, you'll be ready to embark on your startup journey. Confidence will be your ally as you navigate the challenges and uncertainties that lie ahead. Armed with a clear roadmap and a solid understanding of your business, you will be able to communicate your vision effectively to stakeholders, inspiring them to join you on this exciting venture. Your damn good plan will serve as a guide, keeping you focused on what truly matters and enabling you to turn your startup dreams into a reality.


Starting a business doesn't have to be a complex and overwhelming process. By simplifying the steps and focusing on the essentials, you can save time and launch your startup more efficiently. A damn good business plan and pitch deck are your keys to success, enabling you to communicate your vision, attract investors, and confidently navigate the entrepreneurial landscape. With the right mindset and practical knowledge, you can turn your startup aspirations into a thriving reality.

FAQs (Frequently Asked Questions)

1. Do I need prior business experience to benefit from this course? No, this course is designed for anyone who has or wants to start a startup. It caters to beginners and provides valuable insights and practical knowledge regardless of your background.

2. How long does it take to complete this crash course? The duration of the course depends on your pace of learning. However, it is designed to be a concise and efficient program, focusing on the essential elements and saving you time by avoiding unnecessary complexities.

3. Can this course help me find investors for my startup? Yes, we provide strategies and guidance on finding investors, building relationships, and presenting your plan effectively. However, securing funding ultimately depends on various factors, including the viability and attractiveness of your business idea.

4. Is this course suitable for small business owners? Absolutely! While the course primarily focuses on startups, the principles and techniques discussed can be valuable for small business owners as well. The insights provided can help you refine your business strategy and attract potential investors or partners.

5. What sets this crash course apart from other business planning resources? This crash course emphasizes simplicity and efficiency. It distills the complexity of starting a business into essential components, allowing you to focus on what truly matters. By following this approach, you can save time, avoid unnecessary details, and accelerate your startup's launch.

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Ben Steenstra Ben Steenstra
28-05-2023 6 mins read
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