Becoming number 1 in Google | How do you do that?
If possible, everyone wants to have the number 1 position in Google. This results in a lot of free visitors that you can convert to customers and we can never have enough customers. In great confidence, we, therefore, create a site to find out after thousands of euros that the number of visitors is disappointing. We write some more content, post it to the annoyance of everyone on all the social media channels we manage and if our social media friends don't visit our site anymore, we give up. The Internet works for large companies, but not for you. Many people turn to Instagram, Pinterest or Facebook, but also there the big brands and influencers seem to dominate the market. No more site, no more money and no more dreaming of converting all those free visitors into customers. What went wrong and what could you have done?
Becoming number 1 in the Google | Ranking takes time and a lot of work.
Did you know that less than 6% of all articles Google shows on the first page of the search results are younger than one year? 70% of the articles have been published for 2 years and the rest are older than 3 years. If you think about it, it's strange but true. With every search, we are tempted to see or read something that is more than 2 years old. This is how the most modern and dominant search engine in the world works.
There is a logic behind it, but it doesn't help us to get high in the search results immediately. Google wants to monitor the quality of the results and some of the rules that Google uses for this is that a page and article must have existed for some time. In addition, the page must have a certain 'domain authority', use the right HTML structure, have the right links to and from other sites and articles and, of course, be well constructed in terms of content with enough words. In the past, you could use 250 to 300 words, but 90% of the articles Google shows on the first-page consist of more than 2000 words!
Become number 1 in Google | Who writes will be seen
In theory, you can make a site and put on it one large piece of an article that will be shown in first place in the Google search results within 2 to 3 years. In theory, today or tomorrow a meteorite can destroy all life on earth. If I had to gamble, I would choose the meteorite. That chance is bigger. Unless...
Unless your article is about a subject that really nobody is looking for, it is impossible to get a site with 1 article high in the search results. If the title and meta title of your article has a name like "Kwalihosavla" - or any other non-existent word - chances are that no one will ever look for it. However, if someone does search for it, you'll see that you're number 1 in Google at once. But of course, that's not what you want. You want a lot of visitors to your site, so you'll have to use words in your title and meta description that people often look for. The counterpart of this is that if you did everything right to become number 1, but you do this for example with an article about the World Cup, it will still be very difficult. World Cup is one of the most searched words in Google and everyone wants to score with it. The competition to get to number 1 on this topic is simply too strong. The trick is therefore to write articles that matter about a subject that you know a lot about. The more and the more you write, the greater the chance that your article will be placed first in the search results. After all, who writes will be seen.
Becoming number 1 in Google | shows that you have domain knowledge
Google wants to give its users the right information. If you want to know something in real life, you're probably going to go to the person who knows the most about it. You want to talk to someone who has a certain domain knowledge. This is no different in Google. It's not for nothing that your Domain Authority is one of the most important factors that Google looks at in order to rank your article or site highly.
Suppose you live in Amsterdam. In that case, you can probably write a very good article about Amsterdam. But that's not enough for Google. What they want is for you to write a whole new article about every topic you mention in your article. If you can write another article about the topics you mentioned in that article, Google knows for sure that you have domain knowledge and therefore authority.
Become number 1 in Google | Technique and (back)links
If you write about what you know, without any SEO tricks and regularly post a new article, Google will eventually reward you with a higher ranking. But there are a lot of possibilities to rank higher in the search results faster. The most important five factors are:
- Clean and SEO optimized HTML
- Internal and external links
- Meta information
- Traffic and time on site
Become number 1 in Google | SEO optimized HTML
Each website is constructed in HTML. This code indicates, among other things, how your page is displayed and where which buttons are located and what they should do. Google robots read this code from top to bottom. The better this so-called code is built, the easier it is for the robots to read and understand the code.
If you are proficient in HTML, you can indicate what information you want the robots from Google to read and not to read. By making only the most relevant information 'readable' for Google, the robots have more time to index your site properly and to understand what your site is really about. A biography of the author is of course much less important than the article itself. That's why this information is in correct HTML below the text of the article and it's better to set it to "non-indexable".
Become number 1 in Google | Internal and external links
If you have written your article about Amsterdam, you can refer from that article with an internal link to the sub-articles you have written. From the sub-articles, you can then refer to the main article about Amsterdam. If you have 10 sub-articles, they all get one link from the main article and the main article gets a link from each sub-article. That makes a total of 10. This way, Google knows that your main article is the most important one. And articles of which you indicate that they are important will normally get a high ranking most quickly.
Even more important are your external links. These are called back-links. If you get one or more referrals from a well-known news site to your article, Google sees this as a recommendation that you know something important about that subject. The more links from sites to your article, the more appreciation you get. It is important that these are links from reputable sites. If many unknown sites link to your article, Google will not consider this credible.
Become number 1 in Google | Meta information
Google first looks at the meta information of an article and after that at the title. Meta information is also what you see in the search results. Every article should, therefore, be provided with meta information. This means a title and a short description.
Suppose the title of your article is "The nicest places in Amsterdam", then the meta description should be almost the same. In addition, you want the name and meta description of each image to correspond to this. For example, the first photo you use is called "Amsterdam Rijksmuseum" and the meta tag you give to the photo is also "Amsterdam Rijksmuseum". Anyone who then searches in Google for "Nicest places Amsterdam Museum" will see both your photo and the article in the search results.
Become number 1 in Google | Sitemap
Your sitemap is the first thing Google reads. It contains all your pages from your site.
Here too you can indicate which pages are relevant and which are not, just like with the HTML. You can do this by indicating not to have them indexed and you can give a value to specific pages. By giving your main article more value than the sub-articles it will be ranked quicker and higher.
Become number 1 in Google | Traffic and time on site
A page that is never visited will not easily rank high. This is a bit the chicken and the egg story. You can only get a lot of visitors when you rank high and you can only rank high when you have a lot of visitors. It also matters how long visitors stay on your site and how long they take to read your article.
If 1000 visitors all stay on your site for 5 seconds and take 3 seconds to read your article, then Google considers the content of your article to be irrelevant. In order to get visitors without a high ranking, you can share your articles on various social media, provide even more back-links or advertise. In addition, the formatting and readability of your article is important in order to 'hold' visitors on your site for a while and it has been proven that images extend the time-on-site.
Become number 1 in Google | Ask an SEO specialist
SEO specialists are constantly enriching their knowledge and keeping up to date with the changing rules of Google. There seem to be more than 200 factors that determine how high and how fast you can rank in the search results and the degree of importance per factor can vary from month to month. Always ask for the help of an SEO specialist when you are working with SEO.
You can certainly come to a great end independently and your effort will be rewarded by Google, but it would be a shame if you forget something or don't do it right, because of which all your effort to write that one killer article has been for nothing.