How to write an elevator pitch

Consultants

An elevator pitch is the shortest and most concise way to convey an idea, subject, business plan or company to a listener. The listener needs to be inspired to some extent.

Einstein said that if you can't explain an idea to a six-year-old in a short and concise way, you don't really understand the idea yourself. But what if you know and understand every detail, but you don't succeed in explaining this in a short and concise way?

How to write a good elevator pitch?

When writing an elevator pitch it is important that you answer the right question. Because the goal is to keep the pitch short and concise, you can only answer one main question. The core question that needs to be answered is:

What is this about?

The temptation is often huge to answer very different questions such as:

  • How does it work exactly?
  • Why does it work exactly?
  • What's exactly so great about it?
  • What exactly are the characteristics?

The problem with these questions is that they go into far too much detail. Details are only important - if they are at all - when the big picture is clear.

Tips for writing a good elevator pitch

If you can give a very concrete answer to the question what the idea, subject, plan or company is about, you can ask yourself a new question:

What makes the difference that really makes a difference?

It is usually the case that the idea, subject, plan or company has a number of distinctive advantages. At least, I hope so, because why else would you want to tell it?

The trick is not to list all the advantages and details, but to name the real advantage and unique distinctiveness. If you were to sweep all the benefits together, what is the difference that makes the difference?

An idea, subject, plan or company is only worthwhile if it has added value. One of the ways to test whether this is the case is by asking yourself whether you are solving a real problem. Therefore, ask yourself the question:

Which problem does my idea, subject, plan or company solve?

Here too, you can fall into the trap by going into detail to tell. Ask yourself what the problem is about and don't talk about the side effects of the core problem.

Finally, you want to be able to explain why your idea, subject, plan or company is the ideal - and innovative - solution to the problem. Here too, a list of advantages, side effects and details is a pitfall. So ask yourself the question:

  • What solutions does your idea, subject, plan or company have to offer that makes the difference that really makes a difference?

If you need help writing your elevator pitch, you can contact an Elevator Pitch Specialist from TheONE.

Related articles

Show more
Victoria Barba
Victoria Barba
$ 0.55 PM
(1)
I'm the ONE En coaching para emprendedores y comunicación corporativa
show profile
Coach
Barcelona ,  Spain
Languages: Spanish, English
communication communication coaching coaching por metas strategy public speaking company coffee web email marketing employee motivation web consultant compartir experiencia social media branding spanish
Victoria is available now
Call me
Tshego Chifokoyo
Tshego Chifokoyo
$ 0.08 PM
I'm the ONE That wants to add value to others
show profile
Operations Manager
Diamandveld ,  South Africa
Languages: English, Afrikaans
startups strategy budget costs social media management social media marketing anything business south africa african kimberly faq's on africa travel destinations local info tswana city of diamonds
Tshego is available now
Call me
Toree M
Toree M
$ 0.28 PM
I'm the ONE who's going to put your mind at ease and a smile on your face.
show profile
Freelancer
San Joaquin County ,  United States
Languages: English
communication communication personal fear life goals motivation advice empowering listen self-awareness happiness family growth dating
Toree will be available in 1 hour 37 mins
Call anyway
Vuyisile Mxhatole
Vuyisile Mxhatole
$ 0.33 PM
I'm the ONE Versatile
show profile
Forex Trader
City of Johannesburg Metropolitan Municipality ,  South Africa
Languages: English
startups idea evaluation businessinvestors trending legaladvice legalcontract
Vuyisile is available now
Call me
Omar Alabbas
Omar Alabbas
$ 0.28 PM
I'm the ONE insistence and Commitment is the key to success
show profile
founder
Berlin ,  Germany
Languages: Arabic, English, German
startups sales management find your passion getting out of the hole about personal experience entrepreneurship business starting business berlin germany english arabic relationships christianity
Omar is available now
Call me
Dimitri De Meester
Dimitri De Meester
$ 1.07 PM
I'm the ONE To help companies with a strong story to grow in any possible way.
show profile
BuildingPartnerships
East Flanders ,  Belgium
Languages: Dutch, English, French, Spanish
communication call center strategy business development sales marketing and communication business consultancy business intelligence performance management corporate advisory
Dimitri is available
but not online right now
Callback request
Richenell Loen
Richenell Loen
$ 1.00 PM
I'm the ONE I'm the ONE to help you build your Personal Brand & Business without the Hassle.
show profile
Personal Branding
Soest ,  Netherlands
Languages: English, Dutch
communication presentation skills motivation entrepreneur social media business personal development inspiration instagram marketing digital motivational speaking change and transition personal empowerment marketing sales
Richenell is available
but not online right now
Callback request
Katya Kan
Katya Kan
$ 0.15 PM
I'm the ONE fun to work with.
show profile
#AllThingsDigital
Metropolitan City of Milan ,  Italy
Languages: Bulgarian, English, Italian, Japanese
storytelling digital strategy digital content academic writing english bulgarian milano
Katya is available
but not online right now
Callback request
Danny De Vries
Danny De Vries
$ 1.67 PM
I'm the ONE startup entrepreneur & corporate executive for all your growth question.
show profile
Co-Founder WebinarHD
Government of Amsterdam ,  Netherlands
Languages: Dutch, English, German
marketing startup facebook marketing marketing coaching starting business funnel funnel buiding product launches startup financing markering funnels marketing growth strategy growth hacking facebook
Danny is available
but not online right now
Callback request
Ahmad Waseem
Ahmad Waseem
$ 0.08 PM
I'm the ONE who is here to help you
show profile
Learning
Arnhem ,  Netherlands
Languages: English, Hindi, Dutch, Punjabi
startups life motivation happiness motivating life coach life advice dealing with depression peace learning anything motivation and self control talktosomeone talk anything self advise
Ahmad is available now
Hit me
Portia Mogapi
Portia Mogapi
$ 0.09 PM
I'm the ONE Im your adviser in all that you need to know. Ask me i know it.
show profile
Reading
City of Johannesburg Metropolitan Municipality ,  South Africa
Languages: English
startups gauteng kitchen saving money insurance english flowers yoga healthy eating
Portia is available now
Ask me
Stacy Laine
Stacy Laine
$ 0.92 PM
I'm the ONE to help with building UN-SHAKEABLE self-esteem and confidence to achieve more.
show profile
Slaying Goals 💯
Fairfax County ,  United States
Languages: English
communication coaching life coaching goals facing challenges lawofattraction promotion self love affirmations goal setting early help self confidence confidance career coaching nlp
Stacy is available now
Contact me
Francis Mushwana
Francis Mushwana
$ 0.37 PM
I'm the ONE to teach you English in a fun easy and practical way.
show profile
English teacher
Nijkerk ,  Netherlands
Languages: English
communicate like a boss language communicationg fluency coherence english travel fashion interview esl ielts business english toefl everyday english idioms
Francis is available now
Call me
Rob Overgaauw
Rob Overgaauw
Free
(2)
I'm the ONE die jouw profiel meer zeggingskracht geeft
show profile
human interest
Gouda ,  Netherlands
Languages: English, French, Dutch
'TheONE' badge for Rob Overgaauw
elevatorpitch career coaching laatjezelfzien tevoorschijnkomen personalbrand weesonderscheidend jetoegevoegdewaarde kernkwaliteiten wordzzper voorjezelfbeginnen videocv pitchfilm imagomanagement makeapersonalstatement makeastatement
Rob is available now
Call me
Ben Steenstra
Ben Steenstra
Free
(34)
I'm the ONE co-founder of TheONE
show profile
Co-founder of TheONE
Amstelveen ,  Netherlands
Languages: German, English, French, Hungarian, Dutch
'TheONE' badge for Ben Steenstra
communication startups communication communication missie visie mission vision strategy strategie leadership new business entrepreneurship leiderschap team building
Ben is available now
Ask me
Natalia Cieslak
Natalia Cieslak
$ 0.06 PM
I'm the ONE I have over 7 years experience in the digital media industry with a proven track record of managing large scale projects with international and multidisciplined teams: editorial, marketing, sales, development and technology.
show profile
Sr Product Manager/Agile Product Owner
Zgierz County ,  Poland
Languages: English, Italian, Polish, Russian
startups agile planning it portfolio management it assessment scrum budgeting productdesign personas roadmap lean productmanagement products uservalue budget
Natalia is available now
Call me
Miranda  Bruce
Miranda Bruce
$ 0.33 PM
I'm the ONE you've been looking for.
show profile
Coach/Mentor/Guide
Byron Shire Council ,  Australia
Languages: English
startups motivation friendships career relationships growth love self worth health self love relationship advice transformation friends connection strategy
Miranda will be available in 2 hours 37 mins
Call anyway
Kyle Anderson
Kyle Anderson
$ 1.10 PM
I'm the ONE That will help you reach your true desires.
show profile
balanced life
City of Johannesburg Metropolitan Municipality ,  South Africa
Languages: English, Afrikaans
startups supplements gains abs life coach legs gymroutine arms biceps entrepreneurship goals business plan owner successful idea formation
Kyle is available now
Call me
Matt Hrusc
Matt Hrusc
$ 0.62 PM
I'm the ONE who reduce fear of public speaking & improves presentations
show profile
Education psychology
Government of Rotterdam ,  Netherlands
Languages: English, Slovak
start up pitch life coaching presentation skills time management goal setting fear of public speaking school presentation presentation expert educational innovation training design creative delivery how to pitch project presentation learning organization video trainings
Matt is available now
Contact me
Nastasha Velasco
Nastasha Velasco
$ 0.64 PM
I'm the ONE that facilitates marketing and business development for market leadership.
show profile
Marketing.Data.
Berlin ,  Germany
Languages: German, English, Spanish
startups strategy business development sales marketing and communication data analysis yoga spanish
Nastasha is available now
Hit me