Branding Professionals


If you were to mark your company, what would your brand look like? Branding originally comes from the Swedish word "brandr" which literally means brandmark. The suspicion is that the Vikings have brought the word to England and that from there it has become the modern word branding.

Branding professionals at CallTheONE can support or advise you in creating a recognizable and strong brand. Would you like to know more about branding? Call now and hire the best branding professional via real-time video calling.

Branding | How do you build a strong brand?

In essence, branding is about the recognisability of your company. It is your brand's 'task' to achieve this. The goal is to 'brand' everything you express so that everyone who sees or hears something about your company knows that it comes from you. Fortunately, we now have more resources for this than a simple branding iron. We call the manifestation of the combination of these resources the branding.

A brand becomes recognizable by the consistency in the use of the following components

  • Company name and logo design (possibly in several similar variations)
  • Use of color (possibly in several colors or shades)
  • Plane distribution (possibly in several variations)
  • Word and text use (possibly in combination with a pay-off)
  • Font(s)
  • Film and photography (possibly a series of films or photos)
  • Sound (in the form of one or more jingles, soundtracks or complete songs)
  • Medium/Message carrier (including the location where the target group can get in touch with your message)
  • Product range and pricing policy

When building a brand, brand specialists want maximum cohesion between all components and that the components also have cohesion over time. This does not mean that there should be no evolution. The important thing is that cohesion is monitored.

Branding | Positioning your company and product range

By using the coherence of all components consistently over time, a (strong) brand is created. The more often the target group comes into contact with one or more components, the more recognizable and stronger your brand becomes for the target group. But coherence alone is not enough. As a brand manager, you don't want to miss an opportunity to give the target group an indirect message, namely: What is your position in the market?

Your position in the market is about the perception that the target group has of your company and offer. There isn't one of them, you create components based on your corporate identity.

Your positioning involves the following choices:

  • Cheap but exclusive
  • Cheap and mass production
  • Duration and exclusive
  • Expensive but mass production

Note: The positioning of your offer may in some cases differ slightly from the positioning of your company, but in most cases, it is not wise to have many deviations in this. Imagine that the relatively expensive and exclusive Ferrari with a cheap mass production family car comes on the market. This would detract from the positioning of the company and from the positioning of the entire range.

Branding | Image of your company and product range

For many people, your image is the most elusive aspect of branding. That's because building an image is taste, target group and time-dependent. If you advertised in the fifties with a woman who holds your product, but in a skirt that comes down to something above your knees, you would create the image of a pornographic rebel.

Your image is determined by the way in which you use all the branding components.

The goal of an image is primarily to strengthen your positioning but within a specific target group. The art of building an image is to create connection and sympathy with the target group in which you think you can create the most sales. Before a corporate identity can be created, it is, therefore, necessary to first have a very clear idea of who your target group is and how you want to position your company and offer.

The danger of creating a house style without a specific target group and positioning is that the only reference whether a brand style is 'good' or 'not good', is determined by the taste (and sometimes limited insights) of the entrepreneur.

Examples of an image definition are:

  • The sustainable automotive rebel
  • The cozy baker
  • The skilled IT specialist
  • The quirky clothing store
  • The messy supermarket

Why use a branding specialist on TheONE?

Branding is a profession. There are different methodologies and insights on how to build a strong brand in the right way. Branding experts at CallTheONE have learned from the mistakes and successes of thousands of brands that preceded you. At the touch of a button, you can have direct contact with a Branding expert of your choice via a live video connection.

Related articles

Victor Demmendal
Victor Demmendal
$ 2.23 PM
I'm the ONE I'm the ONE who likes to share my knowledge. Let's hook up so I can help you.
show profile
Co-founder of TheONE
Zuidplas ,  Netherlands
Languages: German, English, Dutch
certified TheONE expert badge
branding communication marketing events incentives project management instore marketing branding personal coaching platform technology c2c social commerce p2p platform personalbranding peopel2people
Victor is available now
Call me
Glenn van den Bosch
Glenn van den Bosch
$ 0.28 PM
I'm the ONE Passionate and knowledgeable in anything music related!
show profile
Photographer, editor, writer & entrepeneur
Amstelveen ,  Netherlands
Languages: English, Dutch
certified Strife expert badge
pr social media management brand management photography concert pr artist management writing social media music social media management brand management journalism content editing music photography
Glenn is available now
Try me
Magdalena Roman
Magdalena Roman
$ 1.08 PM
I'm the ONE That can offer you business support and personal coaching.
show profile
Paris ,  France
Languages: English, Spanish, Italian, Romanian
branding marketing pr business development goals business management development planning marketing plan ideas structure business intelligence profile business objectives
Magdalena is available
but not online right now
Callback request
Jose Wiesner
Jose Wiesner
$ 2.79 PM
I'm the ONE with a long experience of life.
show profile
Digital marketing
Bremen ,  Germany
Languages: German, English, Spanish
branding advertising marketing online marketing e-commerce brand management design thinking accountmanager online affiliate marketing digital strategy google tag manager google analytics campaigns campaign management
Jose is available now
Ask me
Olubukola Oladiti
Olubukola Oladiti
$ 0.06 PM
I'm the ONE from Harris County, United States
show profile
Harris County ,  United States
Languages: English
communication pr events technical design functional design e-commerce social media management brand management design thinking digital strategy marketing plan seo/sea campaign management virals website building
Olubukola is available
but not online right now
Callback request
Peter  Okpohare
Peter Okpohare
$ 0.16 PM
I'm the ONE you CONTACT, to turn the ABSTRACT into REALITY.
show profile
Creative Director
Greater London ,  United Kingdom
Languages: English, Spanish, Hebrew
competitors brand awareness shoreditch ibiza hoxton old street singing rap copywriting song writing recording studio planning a project artist branding independent label effective marketing
Peter is available now
Call me
Kelly Malone
Kelly Malone
$ 0.42 PM
I'm the ONE who can help you get the job DONE!
show profile
Small Business Owner
Suffolk County ,  United States
Languages: English
branding communication marketing business consultancy small business marketing coordinator market research documents and regulation document preparation photography events wedding video photography photoshop photo editing
Kelly is available now
Call me
Mpnzi Designs
Mpnzi Designs
$ 1.40 PM
I'm the ONE you call to reach your greatest self; from personal image to business brand.
show profile
the Fashion Expert
Los Angeles County ,  United States
Languages: English, Spanish
branding branding branding personal marketing social media marketing campaign fashion style entertainment social media branding personal style los angeles east bay orange county
Mpnzi is available now
Call me
Karel Smeets
Karel Smeets
$ 1.11 PM
I'm the ONE No bullshit, practical and on point.
show profile
Entrepreneur, brandmanager
Heerlen ,  Netherlands
Languages: German, English, French, Dutch
branding marketing pr brand management content marketing email marketing campaign management virals social media marketing conversion optimization hr strategy leadership people business model
Karel will be available in 12 hours 52 mins
Call anyway
Shikha Doshi
Shikha Doshi
$ 0.19 PM
I'm the ONE i’m the One,my strenght is to design an identity and strategy for a brand.
show profile
graphic designer
Metropolitan City of Milan ,  Italy
Languages: English
branding brand management desigining drawing graphic design design thinking diy color and foundation collage craft supplies color schme canvas acrylic crafting brand identity design
Shikha will be available in 12 hours 52 mins
Call anyway
Robin Kershaw
Robin Kershaw
$ 1.49 PM
I'm the ONE Screenwriter & consultant, specialist in film production, finance, distribution.
show profile
Greater London ,  United Kingdom
Languages: English, Spanish, French, Ukrainian
marketing sales social media social media management brand management development facebook project management film eis seis copyright highgate hampstead muswell hill
Robin is offline
and will be available in 16 hours 52 mins
Callback request
Olivia Zuccherato
$ 0.37 PM
I'm the ONE from Berlin, Germany
show profile
Berlin ,  Germany
Languages: English, French
branding marketing retail business development sales real estate social media marketing digital digital marketing fashion marketing and communication restaurants bars music berlin
Olivia is available
but not online right now
Callback request
Sarfoa O-B
$ 0.14 PM
I'm the ONE I'm the ONE that'll always help when in need
show profile
Paris ,  France
Languages: English
marketing brand management marketing and communication acne hairstyling hair care beauty remedies piano pasta pizza pasta pesto tennis weight loss basketball work out
Sarfoa is offline
and will be available in 12 hours 52 mins
Callback request
Incoming call
block this user
Instant call from
Hang on...
no answer
They're busy
€ 0,00 PM
Will you accept
the charges for this call?
I'm the ONE
Sorry, I can't answer now, please call me in 5 minutes
Sorry, I can't answer now, please call me in 5 minutes
Callback request
More info on "callback request" Less info on "callback request"