The rise of coaching | Everyone a coach

certified TheONE expert badge
6 mins read
Ben also wrote about

The coaching industry is growing tremendously. According to the International Coaching Federation, there are just over 50,000 registered coaches worldwide who generate a turnover of more than 1 billion dollars annually. Add to that about 200,000 unregistered coaches and an estimate of another 2 billion annually turnover and you get an idea of the size of this industry.

Coaching is popular and appears to be effective according to different data, but is every coach also effective? Because anyone who has read a psychology self-help book or watched an episode of Dr. Phil suddenly seems to call himself a coach and tries to attract customers.

The rise of coaching | Everyone a coach

What is a good coach?

The international coaching federation applies strict rules and methods to monitor the quality of the registered coaches. For example, they have to keep track of all their coaching hours and clients, and the clients can still be called about the results achieved 5 years after the data.

Further training is also mandatory and a minimum number of paid coaching hours per year must be generated in order to remain certified.

But what about someone who achieves excellent results but is not registered? This is not monitored at all and yet the same rates are often paid.

It is important to separate coaches who work with your thoughts, emotions and beliefs from coaches who teach you tricks. Mental coaches work specifically with your thoughts, emotions and beliefs. Within this field there are also various niche markets such as relationship coaching, burn-out coaching and, for example, happiness coaching.

The rest of the coaches teach you skills and tricks. A harmless transfer of knowledge and skills just like an incompetent guitar teacher can teach you a few false notes, but it doesn't get any more dangerous than that. That's different with the mental coaches.

Someone with a mental problem has an issue that can get worse because of a coach's incompetence. A burnout can turn into a depression and fear of failure can turn into dangerous recklessness.

Niche market development within the coaching industry

One of the reasons why the coaching industry is growing so fast is because new niche markets are constantly being developed. There is now even a specialization for wedding preparation coaching - in case you want to get married but can't stand the tension - and there are coaches who teach children how to tie their shoelaces.

For almost every area you want to learn something about or that you're having a hard time coping with, there's a kind of coach to be found. It is therefore obvious that you do not have to be certified for every form of coaching in order to achieve good results. It is also logical that more and more people are trying to grab a share of the huge market that is emerging.

Everyone wants to and can earn money working in the coaching industry

Thanks to the acceptance of coaching by the public - in the past you had to be completely crazy to ask for the help of a coach - and due to the rise of live video calling, it is becoming easier and easier to earn money from coaching.

Where previously the location where you had your practice made a difference, now you can coach someone on the other side of the world by using live video calling. Even in countries where coaching is not yet accepted as a common business, as a coach you can find customers by profiling yourself online.

Mutual review

Become part of a coach pool for employee coaching

At TheONE companies create coach pools for their employees. In this way, employees can choose the coach that they think best meets their needs, while the costs are automatically paid by the company. Companies do this to monitor the quality of the coaches they hire. If you are part of one of the coach pools, you are assured of work.

Boundaries disappear thanks to video call coaching

Of course it is a positive development that boundaries are blurring thanks to the live video calling functionality. The shaman from Bagladesh sometimes knows more than the neighbour who always comes for coffee with her sweet but intrusive advice. But I'm saying that we should be able to check some of the references before we let ourselves be coaches.

At CallTheONE there is a mutual review which allows you to see what the customer's previous experiences were like. At least that gives you something to hold on to so that you know if you are dealing with a skilled coach.

How can you make money as a coach?

Coaching means nothing more than that you are able to let someone get the best out of themselves. Because everyone is familiar with or knows something that someone else needs, theoretically everyone can become a coach. As long as you are not going to occupy yourself with mental coaching without thorough knowledge, in principle you can only do good with it. Because there is so much demand for knowledge, you too can offer your knowledge and expertise from anywhere in the world via live video interaction on CallTheONE.

Automatic payments

How do you distinguish yourself as a coach?

No platform will automatically lead to an enormous amount of customers and turnover. This requires a number of things, but it starts by distinguishing yourself from other coaches. You do this by choosing a niche in which not many coaches are active yet. A specific subject for which there is demand, but still little supply.

If you have chosen that and your profile makes it clear that you have expertise in that area, the promotional work starts. This can consist of posting on guest blogs, social media or if you want to become very active, advertising or social media or Google.

On CallTheONE there are many coaches in different niche markets. Registration is free and you are automatically paid by the customer without you having to invoice.

Article rating: 5.0 (5 reviews)
Share this article

Related articles

Show more


Personal coaching
Ben Steenstra
Ben Steenstra
I'm the ONE co-founder of TheONE
show profile
Co-founder of TheONE
Amstelveen ,  Netherlands
Languages: German, English, French, Hungarian, Dutch
'TheONE' badge for Ben Steenstra
burn out golf tennis hockey squash missie visie mission vision strategy strategie leadership new business entrepreneurship communication
Ben will be available in 1 hour 37 mins
Call anyway
Rob Overgaauw
Rob Overgaauw
I'm the ONE die jouw profiel meer zeggingskracht geeft
show profile
human interest
Gouda ,  Netherlands
Languages: English, French, Dutch
'TheONE' badge for Rob Overgaauw
career coaching laatjezelfzien tevoorschijnkomen personalbrand weesonderscheidend jetoegevoegdewaarde kernkwaliteiten wordzzper voorjezelfbeginnen videocv pitchfilm elevatorpitch imagomanagement makeapersonalstatement makeastatement
Rob will be available in 3 hours 38 mins
Call anyway
Nadine Scheel
Nadine Scheel
$ 1.12 PM
show profile
Berlin ,  Germany
Languages: German, English
coaching communication relationships dating love life coach heartache relationship advice partnerships beziehung partnerschaft singles paare couples communication trainer
Nadine is offline
and available now
Callback request
Kai Ebnöther
Kai Ebnöther
$ 0.06 PM
I'm the ONE I also offer personal coaching.
show profile
Life coach/traveler
Merseyside ,  United Kingdom
Languages: English, German, French
personal coaching life coach life changes tourism sightseeing local guide liverpool tours
Kai is available now
Call anyway
Andi Mills cowell
Andi Mills cowell
$ 1.87 PM
I'm the ONE that is an expert on all things related to client experience.
show profile
client experience vp
Bexar County ,  United States
Languages: English
motivation career autism cancer overcome trama death of spouse parent aspberger retail coach online customer service customer experience manage up lead teams
Andi is available now
Call me