Websites are becoming increasingly important for every type of business. It not only represents your brand, but it is also your front door and for most companies, it is their shop window. Whether you have an e-commerce site or an informative site, the website needs to look neat and tidy. Web designers have specialized in converting your wishes into a design that suits your target group and objectives. On request, they can start by first creating a sketch of your website on paper or on screen
What do you need to pay attention to when designing a website?
A website must, of course, represent your brand. Cohesion between your brand and what the site looks like is therefore obvious. This is easy to test if you have a corporate identity manual, but if you don't have one, there should be enough promotional material to distract your brand from it. If you don't have this either, most web designers will want to develop a corporate identity first before they start the website design.
The 3 step-by-step plan before you start a website design
In order to create the right graphics website design for a website, the objective of the site must first be clear and therefore unambiguous. What exactly is the purpose of the site and what do you want the visitor to do?
- Selling products
- Provide information
- Compare price or product
- A special temporary promotion
2. Target group and user-flow:
Who will visit the site and how do you expect them to behave? Do they want to see a lot of information or directly view a product or read an article? But at least as important is to know how they get to your site and what they already know about your company or offer before they get to the site.
3. User interaction
How do you want visitors to navigate your site, how 'intrusive' or how 'guiding' do you want to be? Some sites can only be abandoned after 20 pop-ups and other sites don't even ask for your e-mail address.
Website designers and writers
Writers are good at writing and designers are good at designing. Rarely is there a combination of these two skills present in a person. It is therefore wise to hire a good content writer or content marketing specialist who writes all the texts first. On CallTheONE, writers from all over the world are online to get straight to work.
Website design and SEO
A website must be SEO prepared. Graphic designers sometimes want as much image as possible and as little text as possible. Search engines think in exactly the opposite way. Before you have a website designed, it is therefore wise to first consult an SEO specialist via TheONE to see what the site should meet within your SEO objectives. A beautiful site does not have to be a findable site.
Website designers and website developers
It is always wise to have a website designer work together with a website developer from the beginning. This way you prevent a creative designer from thinking of things that will take a lot of time to develop later on.
You can also ask WordPress developers on CallTheONE who in turn use existing WordPress templates and adapt them to your wishes.