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Live Video Interaction for businesses and ngos | All you need to know

Calling via live video interaction is the hype for consumers and businesses. Where text messaging and later live chat were the standard, live video interaction is becoming the new norm. The rise of the Smartphone, the rapidly growing global coverage via 3G and 4G means that technology and internet speed are no longer an obstacle and that is partly the result of this rapid adaptation.

Why is live video chat popular among retailers?

Live video chat offers more possibilities than calling, texting or chatting and is the fastest medium for answering urgent questions. More than ever, consumers seem to need speed when it comes to answers. When they finally reach your page after a long search on the Internet, the consumer wants answers. Because it is impossible to answer all the individual questions of the consumer in site texts, many questions remain unanswered. This results in a lower conversion rate and a dissatisfied customer. Via live video chat the consumer can ask a question and employees or a call center can answer this question instantly.

Live Video Interaction | This is what you need to know

For future purchases or a service question, the 3 main benefits of live video chat are:

  • Direct visual contact with an employee or call center employee By being able to see each other, a personal relationship between the consumer and the employee is created more easily. It creates more trust and less miscommunication.

  • Watching via the camera of the Smartphone The employee can use the consumer's Smartphone camera to look at a problem, so that the employee can analyse a problem more quickly and easily. Conversely, the employee can show products or applications to the consumer.

  • Cost savings on expensive call centers Instead of hiring expensive call centres, employees in shops or the head office can answer questions from consumers.

Why is live video chat popular with service providers?

Also within the service providers, the popularity of live video interaction is growing significantly. While the service sector also benefits from the same advantages as the retail sector, within this sector there are additional advantages when it comes to live video interaction.

By using live video chat, the service provider offers the following advantages:

  • No travel time or queues A visit, for example, to a doctor, coach, consultant, lawyer or a dietician not only costs money, but also a lot of time. You have to make an appointment, drive there and often there are still a few waiting in line before you. Thanks to the live video interaction, most of the consultations can be given remotely and instantly.

  • Shorter consultations - more income It turns out that a consultation via live video chat takes less time than a personal face to face consultation. Because a consultation often costs a predetermined price, the revenues are higher because more consultations can be given.

Why is live video chat popular with teachers?

Classroom learning on location turns out to be less efficient than online learning. Millions of YouTube lessons and (paid) online courses are rapidly replacing the traditional teaching method. Language teachers, yoga and fitness instructors and various other teachers are therefore increasingly opting for distance learning via live video interaction.

The benefits of online teaching through live video interaction

  • Learn where and when you want Both the teacher and the student are no longer tied to a location or time. Teaching or receiving lessons while on a tour is becoming more and more popular because of the freedom it offers.

  • The ease of payment Many teachers find it difficult to collect their earnings. Thanks to live video interaction solutions such as CallTheONE, invoicing is completely taken off your hands and the student automatically pays in advance or per minute during the lesson.

Which live video chat solutions are available?

There are various live video chat solutions that all have their own advantages and disadvantages. The 4 most commonly used solutions for live video chat are now Facebook live video, YouTube Live Stream, WhatsApp video and Skype. Less well known are professional solutions like CallTheONE.

Video chat solutions

The advantages and disadvantages of the different platforms

  • Facebook Live Video

Advantage: Free

Disadvantage: No support for multiple employees and no payment function

  • YouTube Live Stream

Advantage: Free

Disadvantage: No possibility for consumers to contact you when there is no live stream.

  • WhatsApp video

Advantage: Free

Disadvantage: No payment functionality

  • Skype

Advantage: Free and seamless site integration possible

Disadvantage: No support for multiple employees and no payment function

  • CallTheONE

Advantage: Free, seamless site integration possible, possibility of integrated payment function (per minute or pre arranged price) and optional: direct contact with the right employee (thanks to public profiles).

Disadvantage: Not everyone has yet installed TheONE expert app on their Smartphone.

What to do if you want to know more about Live Video Interaction Solutions

CallTheONE employees can be contacted instantly via Live Video Interaction to answer all your questions. We also offer solutions for NGOs. Questions about standard and customized solutions can be clearly explained within minutes. Are you considering using Live Video Interaction? Contact an expert now.

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Harrie van der Lubbe
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